Email marketing cost – it’s variable. Your distribution provider, content creation, type of email campaigns and the consistency of providing high quality information via email have to be taken into consideration to determine your costs
Industry sources (McKinnsey Research) tell us that for every $1 spent on email marketing, a return of $44 is earned. Way better than social media especially Facebook!
Email marketing is indeed the best way for advertising and marketing the products or services which various businesses offer.
Email marketing is an excellent source of building trust and loyalty between customers and companies.
However, questions which arise in everyone’s mind are how much does it costs? And is it worth it? We will address all of your cost concerning queries in this section.
An email marketing cost varies depending on the type of business. The price also depends on various other factors, including:
If a mid-size company is a self-managing the campaigns, they are likely to spend $9-$1,000 each month on email marketing.
– If a mid-size business is working with an agency to manage the email marketing campaigns, then it will cost $500-$2500 each month to the company, including some content creation
When it comes to finding out the cost of email marketing, then there are various factors which contribute to its value.
Whether you are going to market, sell out, or advertise a single product, two products, or multiple products.
The various products will, of course, cost higher than only products.
If you are going to send an email to a large population, then the cost will be higher as well.
The more complicated your email will be, the more it will require time for its coding, and hence the pricing will also be more excellent.
Less work costs a small amount of money for the email.
But the list needs to be ‘live’. By that I mean not ‘dead’ or inactive. It’s difficult to sell to lists that don’t want to hear from you.
Otherwise, your words will be a challenge only.
You must have the supporting tools such as websites, social media, and other sources to aware your audience about the authenticity of what you are saying.
If the business strategy, tools, software, and knowledge is following your email marketing efforts, then it will be cost effective.
Planning is essential to make any project, advertisement, and marketing campaigns successful. The approach can lead to a beautifully designed persuading email.
– this An email without proper planning or strategy can end up creating a mess instead of being influential. Following questions must be kept in mind while planning the strategy:
These questions must be discussed with the client to make planning effective.
Email marketing requires a person to write an email to the individual to serve various purposes.
There are various types of emails which provide a powerful and effective way to build a loyal relationship with the customers. In this section, we are going to mention a few of the types of emails.
When you get new customers, what you need to do is to get full advantage of their enthusiasm and excitement.
A drip campaign comprises of emails which are sent automatically on a schedule set. Drip campaign contains many different types, including shopping carts, new subscriber, educational, re-engagement, competitive, promotional, and training, and many others.
This is the most useful type when you have to send a single email to a large number of people. That’s why these emails are also said to be the bulk or mass emails.
The emails greatly benefit the used by strengthening the relationship with newsletters, boosting the sales, enhancing the promotions, and building up the relationship.
Moreover, these emails are sent to help people get more familiar with you and your organization, and at some time, they may start to purchase your goods and services.
These emails are sent to remind people about the ongoing promotions, job opportunities, sales, ending dates of sales, incentives that brands are giving, and many others. This is the great tactic used by the writers to persuade their customers.
As you have discovered an email marketing cost depends on many factors.
The aim of the email, the number of emails in a sequence, whether they form part of a campaign, occur daily or are simply one off broadcast emails.
All emails should improve the relationship between a seller and their customers; that’s paramount.
Email writing is an art. Hire the best. Don’t skimp. You only have one shot to make a good impression.
Think of email marketing cost as an investment into your business’ growth.