Email marketing do’s and don’ts list will show the email marketer what’s required to achieve the best outcome. We need to be very careful about the content, style, and design of the emails before pressing the send button.
When it comes to marketing campaigns, email marketing is considered as one of the best options. It can enhance sales and customer relationships.
But if done poorly, it can inhibit the sale of your products and can lead to an enormous mess.
In this section, we are going to tell you about some of the best and worst practices that you should follow or avoid respectively to bring the best out of your emails.
The first and foremost thing you should do is to continue building up the list of subscribers.
Even if you already have a long list, continue to add subscribers to it.
Include a signup feature on the home page of your website, blog page, or wherever you can fit it by giving away some free valuable information, checklist or software in exchange for a subscribers email address.
Whenever you are about to send an email, always add an irresistible subject line. Add words in the subject line, which make the viewer compelled to open up the email. This will help in encouraging readers to respond to your emails.
Check the demographics of readers to match your emails with their interests and desires. This will increase the chances that reader will respond to your offer or will suggest it to others.
Make sure to produce high-quality material within the emails. It may take time, but it will be of more significant benefit. Once the content is written, reread it to make it free from any mistakes.
Focus on making your emails clear and readable. Don’t write too long paragraphs as people may don’t read the whole message then.
Always make key points which demonstrate your message; this will save the time of the recipients and will convey your message as well.
Keep in mind that many emails today are read on mobile devices, so they need to be eye catching and not too long.
To make your email appealing, add colors and images. Colours always attract readers instead of only black and white emails. Make your email bright, this will increase the likelihood of your email to be read.
Make your emails look professional. Make them short and punchy, so that email can be eye-catching for the reader. Use sub-headings to grab a readers attention.
Make your email free of any spelling or grammatical mistakes, to maintain professionalism.
Before sending your email, proofread it at least once to make it free of any error.
Moreover, avoid including attachments as it can slow the download speed and some service providers can view the email as spam and immediately send your well worded piece to the junk box is the indication of you being the scammer.
Always choose professional and decent words to use in your emails. And there is a big ‘NO’ to any abusive language. Be selective for choosing words for the email.
It is the crucial point in producing useful emails. Use natural and understandable language.
Usage of high language or beyond the caliber of your audience can result in misunderstanding of the content.
Use the words which are understandable by the layman. Speak their language.
As this is, the era of phone and people are inclined towards the mobile phone devices. Whenever you wake up early in the morning, the mobile phone is what you check first.
To increase the likelihood of your email to be viewed, produce the emails which are mobile friendly. Optimize your emails to be easily seen from the mobile.
Don’t send emails with deceptive content. Numerous restrictions apply to email marketing.
A compliance guide was outlined by the Federal Trade Commission to avoid spam emails. The spam emails encompass the usage of misleading or false information or deceiving the recipients.
Don’t send emails without proofreading. Usually, the emails contain the inevitable mistakes.
Don’t post emails without proofreading.
Do proofread at least once to avoid all the grammatical and language errors.
Moreover, you may also need to check double whether the design or color scheme you are using is correct or not.
Don’t write long subject lines. Attractive headlines are always short and specific.
While sending long and generalized subject lines can lead to discouragement. There is a higher probability of recipients not reading emails with over hyped and boring subject lines.
Preventing people from unsubscribing is the indication that your services or products are a scam. Moreover, not allowing people to unsubscribe is unlawful. Don’t disallow people from unsubscribing.
Don’t send too small or too many messages.
Sending one or two messages and then don’t trying is not a good approach, but on the other hand, carrying a lot of messages can also be frustrating.
Researchers have shown that 80% of deals need five touch points to be successful. Not sending follow-up emails indicates will reduce your chances to succeed.
69% of the time, recipients unsubscribe if they receive a lot of emails from you. Sending 4-5 follow-up emails will be okay, but beyond this can lead to adverse results.
Don’t focus your email solely on to the product instead serve your customers. Serving customers means understanding their desires and needs. Build relationships.
Don’t buy email lists as they will negatively impact your marketing campaign.
Moreover, the lists which you buy are not the quality lists.
The lists are cold and you have no connection to it. The customer does not know who you are and will be less likely to buy
8. Don’t hire cheap freelance writers
Put simply, you get what you pay for. Cheap services are riddled with bad English, grammar and spelling mistakes. Hire on value.
A good email open rate are vital for your business if it relies on sales. Having your customers read an email and act upon it can improve dramatically if you adopt these 27 hacks that are evergreen in 2019.
Email still offers the best opportunity to create sales way beyond social media. But there are some key important ingredients to boost your email open rates, especially in 2019.
Let’s check out these ‘insider hacks’ now.
We all love hearing our name being called or seeing it in print. It screams “I am important” and we all love the recognition.
Include the recipient’s name in the subject line.
My email supplier GetResponse reported a 42% increase in email open rates just by putting somebody’s name in the subject line.
I’m all in “George, Tom, Sally, Bianca.
It’s a fast world. We are a growing bunch of scanners.
We often view our emails off mobile devices. So it’s important that our subject lines are short and catch our readers attention.
Around 50-65 characters is ideal. Use this email open rate tip for maximum benefit.
Spam filters love these types of words and will gobble your email up in a flash.
And that means your recipient won’t see your email. All of the great message you crafted will be wasted to the junk box. Avoid like the plague!
You know the few lines of blurb you see when you start reading an email.
How do you rank – boring or enticing.
Make sure you come out of the blocks with some eye grabbing copy that makes your reader craving to read the rest.
Too many businesses adopt the ‘serious business tone’, use robot like speak and come across as stiff.
Emails need to be conversational. You can be professional be using your own personalty and not come off as a corporate bore. Loosen the tie and let your personal voice flow.
25 email marketing hacks screams value.
Readers think there is value in the piece and will open your email.
Getting 25 email open rate tips for FREE ids hot; right
I don’t know about you but my life isn’t always rosy.
Like everybody I have my up and down days. So get real when you email your customers.
A bit of negativity is ok but don’t over do it.
“The world is ending today unless you…..” Cheesy but you’d want to know the answer wouldn’t you if you could save the world. How about:
“3 foods that’ll keep you fat”. Now I would definitely read that one
This flows on from an earlier point but it’s important to remind you again.
When you speak to a mate, how do you talk.
Casual, friendly – right. Do the same in your emails.
The size of an email list can be deceptive. Big looks impressive.
But what if a large percentage of your list is ‘dead or non-responsive’. Worse still they never buy a thing from you.
It’s time to get brutal. Yep it’s time to clean up your subscriber list, cull the dead wood and only focus your well crafted emails on those you have a responsive relationship with.
Yes relationships are a two way street. If you love the content so far please don’t forget to leave a comment at the end. Thank you in advance
According to gang at HS they have stats showing email open rates going up by 8% in some cases.
Give it a try. Experiment. See what works best for you. Personally I’m a ‘with subject line kind of guy’ – that’s my email open rate tip.
Emojis can brighten up your email copy especially if you throw in a few smiles.
Come on bro, there’s no need to shout.
In the pre 2019 era capitals were all the rage.
But this year’s customer friendly hack is to go lower case just lie how we would speak to somebody.
“I just wanted to let you know Joan that I love you”
Better to whisper than upset Joan’s spouse and besides I may be thanking her for her recent purchase and not offering a marriage proposal.
It may not be your style but give it a go.
Humorous posts create good vibes and will generally be better remembered by your reader.
Marty Wilson Australia’s leading comic presenter says that comedy in talks and posts improves the message you are trying to deliver.
Everybody loves to help somebody. It’s human nature. It makes the both the giver and recipient feel good.
And it builds trust between people.
So why not try “Can I ask you a favour?” or “Can you help me?”
Crikey I just did. Did you notice? Yep START is a verb.
Join, receive, hurry, discover, save are all great action verbs to start an email
Do it today………..( hmmm I’m starting to get a bit addicted to this stuff – next strategy….)
Firstly it lets the reader know to expect more emails in their inbox shortly.
It indicates that a topic can not be delivered in just one email; so it must be important.
Real estate agent Tom Perry successfully uses this strategy for his auction bidding email campaign to potential buyers. “This is the first email in our 5 part series on how to successfully bid at an auction”. He finds his clients turn up educated and prepared to bid which leads to a successful sale for the seller. It’s a WIN:WIN.
New things attract our eye. New car, new shoes, new watch.
But it’s also a great way to let your readers know that you have something new for them, even when it’s not so obvious.
Use it in a headline “14 New Ways To Date The Girl Of Your Dreams”
You can also throw up a Facebook post or Youtube video and let people know you’ve got something new out today
” New Post: 5 Groundbreaking Strategies To Make You A Million Dollar Agent”
“New Video Out Today: Why I Fired My Best Salesperson And Doubled My Business”
Subject lines that have a statistic in them get opened 27% more than non stat headlines according to LinkChump. People believe numbers; it’s that simple.
Numbers build trust
“73% of all primary school kids smoke before they enter high school”
If you’re a Mum of an eleven year old you’d want to read that article, wouldn’t you?
What happens when somebody says to us “Want to hear a secret?” Our ears immediately prick up.The word secret written in a subject line fires up our curiosity to click on the title because we just have to know.
“The secret lies your real estate agent is keeping from you. Don’t get caught out – read this immediately AND share to your friends”
“The secret tactic I used to getting 23,869 Facebook followers last month”
We’re all a bit curious about celebrities even beyond musicians and film stars.
Celebrities in our own industry create a vibe and if you can drop their name into your article, especially into the subject line, then you will capture the interest of more readers.
“5 things Gary Vaynerchuk told me over lunch”
You could write a quote style article using a famous influencer to give more credibility. Evan Carmichael does this very well in his hit video series on YouTube “10 success tips from Tony Robbins/Tim Ferris/Eon Musk”
Everybody loves the chance to win a prize. It doesn’t have to be a hugely expensive prize either.
Add free entry and boom watch your readership explode
“Subscribe to my newsletters and go into the draw to win a $100 Visa voucher)
Take a look at your inbox (just not right now though…lol).
Is it a cluttered mess. Are all the subject lines blending in to create one big blurred vision of mess?
Any subject lines standing out in this kaos? I bet it’s the one word heading.
How are you today Greg
14 lead magnets that are cool right now
Tools to run your six figure business
This might be the last email you get from me
We are adding a two step verification
Enter our raffle prize draw
Knowing how to do something is a yearning for most people. We want to improve and by learning a new skill, we feel enriched.
The title immediately conveys that we will be taught something. Value is about to be added to our lives. And we love that.
“How to grow strawberries all year round”
“How to master Facebook ads even if you’re just getting started”
This is one of the most email open rate tips used.
You’ll just waste your money.
Email marketing is about building relationships. If you have no relationship with your subscriber, you’ll be able to sell them your product or service.
Besides this practice being blatant spam, your new ‘10,000 email subscribers for $19.99″ never asked to be placed onto your list and most likely don’t want to be there.
Cold leads will leave you cold….and broke…..and frustrated…. and in trouble. You’ll get shut down. DON’T DO IT!
One message doesn’t fit all. Readers wanting to buy a house need different information to those who have already done so.
Therefore you need to segment your lists and provide customized information relevant to each list.
If you don’t you’ll see a decline in your list size. And that’s not good.
Readers want to know that you are with them for the long haul.
They need to know that you are not a ‘one-email-wonder’. Commit to provide regular regular email updates to your readers and add value to their lives
Mix up your emails by throwing in a video. Announce it in your subject line to spark interest.
The great thing with video is that you can transcribe the content using a service like Rev.com and use that to provide written content for your email or post
This is a great 2019 hack to actually drive eyeballs to your content.
“What the Louisiana floods taught me about humanity”
“Donald Trump’s meeting with Democrat Nancy: Negotiating skills I need to learn”
If you want more people to read your emails, improve your copywriting.
Your email open rates will boom if you try the above hacks.
What’s hot in 2019 is consistently what’s been hot throughout time. That is, quality always reigns supreme.
Be mindful of who you are writing for. Toss in a bit of curiosity, the occasional bit of humour, stir things up with some negativity and try the numbered list format – any of these will bring you a ton of readers AND they’ll be rushing back for more.
Social media continues to be an influencer with email subject lines but video is the dominant hack for 2019. It’s given rise to the hybrid post – and in a fast paced world fast consumption of content is king.
What’s your favourite email open rate hack? Which one will you adopt? Let me know with a comment below.
What do you mean by a welcome email? Is it different from any other email?
A welcome email is the first contact between your business and a potential customer and it better make them feel warm and fuzzy.
When you meet someone new, first impressions matter; right?
That saying is true for meeting in person, but if you are wanting your new subscriber to connect with your business, it becomes even more important.
A new subscriber has provided your company with their email address. The ball is now in your court, and your next move should be a top notch welcome email that secures the customer and keeps them coming back.
A welcome email helps your business boost engagement with your subscribers, and are the single email that your subscribers across the board are most likely to click on. It sets the tone for communication between your business and that customer, and gives them some insight into the form that your future email communication will take.
It’s the beginning of your relationship, and you want to get off to the best start possible.
That first contact with your customer is not only important – it could directly result in sales. In fact, 45% of purchases that your subscribers make will happen within the first 24 hours after they opt in to your email list.
That means that welcome emails can have an instant, measurable impact on sales.
Welcome emails are also the most likely of your marketing emails to be opened. They typically achieve a 50 – 60% open rate, which is far above the average for other types of marketing emails, which is in the 17-28% range.
They’re not just more likely to be read – welcome emails are much more likely to make customers click, with approximately 5x higher click-through rate than other standard marketing emails.
Opening the welcome email makes it much more likely that the subscriber will open future emails – subscribers who read that first email content read 40% more of the emails that come over the next 180 days.
With your welcome email, you are setting the tone and creating a connection with your subscribers. Because this is the email that is most likely to be opened and actioned, you will never have a better opportunity to reach each customer and introduce them to your business.
Your welcome email should come as soon as possible – but take it into consideration that you want to time your email to increase your chances of the customer clicking through.
As stated before, 45% of subscriber purchases happen after they first opt in, and they generally make those purchases within that first 24 hours. That gives you an idea of the maximum time limit – you definitely want to send a welcome email no later than 24 hours after they opt in.
In general, the best time to send a welcome email is immediately. If the customer is already engaging with your content and have provided their email address, it’s a good idea to keep them interested by sending out your welcome email.
That’s especially important if your welcome email contains an incentive for signing up, such as a discount code. It’s likely that your customer has items in their cart and are waiting for that discount before purchasing. If your welcome email takes too long, they may change their mind.
However, if your welcome email doesn’t have any time sensitive content, you might want to consider the times of day that will encourage the best open rates.
The late morning and early evening are the best times to send marketing emails, and sending in these windows makes it more likely that your customer has the time on their hands to open and engage with your email marketing content.
Welcome emails can take a variety of forms, depending on what the business is hoping to achieve.
You might be leading customers to sign up with added incentives, or you could simply be introducing them to how your business operates.
No matter how they got there, the customer you’re communicating with needs to feel like there is value in being involved with your company.
Having a rough idea of your general customer base allows you to set the tone for your future relationship.
It might pay to think:
For example, you are always going to want to be warm and welcoming.
However, a chatty and exuberant tone with bright graphics is more likely to appeal to a younger audience, while an email that has a sleek, sophisticated appearance and an informative tone could be aimed at professionals.
Not only does your email have to appeal to your target audience, you should think about what kind of precedent your email is setting – does this email make your subscribers want to see what’s coming next?
If your emails are generally filled with lots of graphics and little writing, you probably don’t want to send a long, newsletter-style welcome email.
You can also use the opportunity to let your customers know:
It’s important to start slowly. Your customers don’t need to know a minute-by-minute history of how your company started, and they do not want a hard sell where you immediately try to convince them to part with their money.
A gentle introduction into who you are and what you can offer them is the best way to get your relationship off to a good start.
If your subscribers have given you their email, it’s likely because they want something from you they can’t get without signing up.
That added incentive is what keeps them connected to your business and gives you added opportunities to entice those customers to make purchases, so it’s worth nurturing.
A common tactic is also an obvious incentive – including a discount code for first time subscribers.
Other incentives could be giving subscribers advance knowledge of sales, or giving them information that other customers don’t have.
It could be sharing your expert knowledge, or interesting curated content from other websites.
Customers need to be given a reason to connect, and a reason to stay connected. With your welcome email, you are giving them a chance to see the benefits of maintaining a relationship with your company.
Finally, one of the most important features that should be included with a welcome email is the Call to Action, or CTA.
A CTA compels the customers to move past simply reading the email, and encourages them to take action.
Sometimes welcome emails can accidentally take the form of a confirmation email – instead of taking the opportunity to encourage the subscriber to take further steps to build a relationship with the company, it simply thanks them for joining, or acknowledges their subscription, without any further action encouraged or required.
A CTA is important for any marketing email, as it increases customer engagement and helps them to stay connected. For a welcome email, it is even more important.
It moves a new subscriber from simply opting in to receive emails, to a customer who is actively engaging with your company.
Some examples of a CTA that could be included in a welcome email are:
A welcome email is your best chance to show your business to subscribers, and convert them to customers. They have expressed interest and provided their email address, and now it is up to you to hook them in.
There are many ways to design a welcome email, and yours should be unique to your business.
Every welcome email should be taking the customer base into consideration, and attempting to appeal to them by providing them with information or incentives that will establish a relationship with the company.
This is your first and best chance to get your customer involved with your business. Make the most of your welcome email, and take your best opportunity to convert subscribers to customers.
A welcome email sets your relationship with your new customer on the right course. Make sure you get it right.
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