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Email Marketing Protocol For Beginners: The Do’s And Don’ts List

A Beginner’s List For Email Marketing: The Do’s And Don’ts

Email marketing do’s and don’ts list will show the email marketer what’s required to achieve the best outcome. We need to be very careful about the content, style, and design of the emails before pressing the send button.

When it comes to marketing campaigns, email marketing is considered as one of the best options. It can enhance sales and customer relationships.

But if done poorly, it can inhibit the sale of your products and can lead to an enormous mess.

In this section, we are going to tell you about some of the best and worst practices that you should follow or avoid respectively to bring the best out of your emails.

Email marketing do’s

  1. Build up the Subscriber list

The first and foremost thing you should do is to continue building up the list of subscribers.

Even if you already have a long list, continue to add subscribers to it.

Include a signup feature on the home page of your website, blog page, or wherever you can fit it by giving away some free valuable information, checklist or software in exchange for a subscribers email address.

  1. Add an attractive subject line.

Whenever you are about to send an email, always add an irresistible subject line. Add words in the subject line, which make the viewer compelled to open up the email. This will help in encouraging readers to respond to your emails.

  1. Know the needs and interests of the intended reader

Check the demographics of readers to match your emails with their interests and desires. This will increase the chances that reader will respond to your offer or will suggest it to others.

  1. Create effective content

Make sure to produce high-quality material within the emails. It may take time, but it will be of more significant benefit. Once the content is written, reread it to make it free from any mistakes.

  1. Keep your message clear

Focus on making your emails clear and readable. Don’t write too long paragraphs as people may don’t read the whole message then.

Always make key points which demonstrate your message; this will save the time of the recipients and will convey your message as well.

Keep in mind that many emails today are read on mobile devices, so they need to be eye catching and not too long.

  1. Make your email colourful – images do attract

To make your email appealing, add colors and images. Colours always attract readers instead of only black and white emails. Make your email bright, this will increase the likelihood of your email to be read.

  1. Make your email free of mistakes

Make your emails look professional. Make them short and punchy, so that email can be eye-catching for the reader. Use sub-headings to grab a readers attention.

Make your email free of any spelling or grammatical mistakes, to maintain professionalism.

Before sending your email, proofread it at least once to make it free of any error.

Moreover, avoid including attachments as it can slow the download speed and some service providers can view the email as spam and immediately  send your well worded piece to the junk box is the indication of you being the scammer.

Always choose professional and decent words to use in your emails. And there is a big ‘NO’ to any abusive language. Be selective for choosing words for the email.

  1. Use simple and understandable language

It is the crucial point in producing useful emails. Use natural and understandable language.

Usage of high language or beyond the caliber of your audience can result in misunderstanding of the content.

Use the words which are understandable by the layman. Speak their language.

  1. Produce mobile-friendly emails

As this is, the era of phone and people are inclined towards the mobile phone devices. Whenever you wake up early in the morning, the mobile phone is what you check first.

To increase the likelihood of your email to be viewed, produce the emails which are mobile friendly. Optimize your emails to be easily seen from the mobile.

Email Marketing Don’ts

  1. Sending emails which violate spam laws

Don’t send emails with deceptive content. Numerous restrictions apply to email marketing.

A compliance guide was outlined by the Federal Trade Commission to avoid spam emails. The spam emails encompass the usage of misleading or false information or deceiving the recipients.

  1. Sending emails without double checking

Don’t send emails without proofreading. Usually, the emails contain the inevitable mistakes.

Don’t post emails without proofreading.

Do proofread at least once to avoid all the grammatical and language errors.

Moreover, you may also need to check double whether the design or color scheme you are using is correct or not.

  1. Writing the too long subject line

Don’t write long subject lines. Attractive headlines are always short and specific.

While sending long and generalized subject lines can lead to discouragement. There is a higher probability of recipients not reading emails with over hyped and boring subject lines.

  1. Unsubscribe option

Preventing people from unsubscribing is the indication that your services or products are a scam. Moreover, not allowing people to unsubscribe is unlawful. Don’t disallow people from unsubscribing.

  1. Sending too much (or too little) messages

Don’t send too small or too many messages.

Sending one or two messages and then don’t trying is not a good approach, but on the other hand, carrying a lot of messages can also be frustrating.

Researchers have shown that 80% of deals need five touch points to be successful. Not sending follow-up emails indicates will reduce your chances to succeed.

69% of the time, recipients unsubscribe if they receive a lot of emails from you. Sending 4-5 follow-up emails will be okay, but beyond this can lead to adverse results.

  1. Email focusing on the product

Don’t focus your email solely on to the product instead serve your customers. Serving customers means understanding their desires and needs. Build relationships.

  1. Buying email lists

Don’t buy email lists as they will negatively impact your marketing campaign.

Moreover, the lists which you buy are not the quality lists.

The lists are cold and you have no connection to it. The customer does not know who you are and will be less likely to buy

8. Don’t hire cheap freelance writers

Put simply, you get what you pay for. Cheap services are riddled with bad English, grammar and spelling mistakes. Hire on value.

27 Email Open Rate Tips To Get Your Emails Opened Faster

 Email Open Rate: How To Get Your Emails Opened All The Time

A good email open rate are vital for your business if it relies on sales. Having your customers read an email and act upon it can improve dramatically if you adopt these 27 hacks that are evergreen in 2019.

Email still offers the best opportunity to create sales way beyond social media. But there are some key important ingredients to boost your email open rates, especially in 2019.

Let’s check out these ‘insider hacks’ now.

  1. Let’s get personal

    We all love hearing our name being called or seeing it in print. It screams “I am important” and we all love the recognition.

    Include the recipient’s name in the subject line.

    My email supplier GetResponse reported a 42% increase in email open rates just by putting somebody’s name in the subject line.

    I’m all in “George, Tom, Sally, Bianca.

  2. Go short with your subject line

    It’s a fast world. We are a growing bunch of scanners.

    We often view our emails off mobile devices. So it’s important that our subject lines are short and catch our readers attention.

    Around 50-65 characters is ideal. Use this email open rate tip for maximum benefit.

  3. Drop the money, free and get rich words from your subject line

    Spam filters love these types of words and will gobble your email up in a flash.

    And that means your recipient won’t see your email. All of the great message you crafted will be wasted to the junk box. Avoid like the plague!

  4. Open with enticement

    You know the few lines of blurb you see when you start reading an email.

    How do you rank – boring or enticing.

    Make sure you come out of the blocks with some eye grabbing copy that makes your reader craving to read the rest.

    Too many businesses adopt the ‘serious business tone’, use robot like speak and come across as stiff.

    Emails need to be conversational. You can be professional be using your own personalty and not come off as a corporate bore. Loosen the tie and let your personal voice flow.

  5. Readers love numbers

    25 email marketing hacks screams value.

    Readers think there is value in the piece and will open your email.

    Getting 25 email open rate tips for FREE ids hot; right

  6. The world is not always positive – keep it real

    I don’t know about you but my life isn’t always rosy.

    Like everybody I have my up and down days. So get real when you email your customers.

    A bit of negativity is ok but don’t over do it.

    “The world is ending today unless you…..” Cheesy but you’d want to know the answer wouldn’t you if you could save the world. How about:

    “3 foods that’ll keep you fat”. Now I would definitely read that one

  7. What would a friend say

    This flows on from an earlier point but it’s important to remind you again.

    When you speak to a mate, how do you talk.

    Casual, friendly – right. Do the same in your emails.

  8. Divorce can be brutal, so can breaking up with a subscriber

    The size of an email list can be deceptive. Big looks impressive.

    But what if a large percentage of your list is ‘dead or non-responsive’. Worse still they never buy a thing from you.

    It’s time to get brutal. Yep it’s time to clean up your subscriber list, cull the dead wood and only focus your well crafted emails on those you have a responsive relationship with.

    Yes relationships are a two way street. If you love the content so far please don’t forget to leave a comment at the end. Thank you in advance

  9. Hubspot reckons emails without subject lines can also work.

    According to gang at HS they have stats showing email open rates going up by 8% in some cases.

    Give it a try. Experiment. See what works best for you. Personally I’m a ‘with subject line kind of guy’ – that’s my email open rate tip.

  10. Smiley faces get readers……..smiling

    Emojis can brighten up your email copy especially if you throw in a few smiles.

    Worth considering………..

  11. Drop the ALL CAPITALS headline

    Come on bro, there’s no need to shout.

    In the pre 2019 era capitals were all the rage.

    But this year’s customer friendly hack is to go lower case just lie how we would speak to somebody.

    “I just wanted to let you know Joan that I love you”

    Better to whisper than upset Joan’s spouse and besides I may be thanking her for her recent purchase and not offering a marriage proposal.

  12.  Everybody loves to laugh even stiff professionals

    It may not be your style but give it a go.

    Humorous posts create good vibes and will generally be better remembered by your reader.

    Marty Wilson Australia’s leading comic presenter says that comedy in talks and posts improves the message you are trying to deliver.

  13. Building trust by asking for help

    Everybody loves to help somebody. It’s human nature. It makes the both the giver and recipient feel good.

    And it builds trust between people.

    So why not try “Can I ask you a favour?” or “Can you help me?”

  14. Start your subject line with a verb

    Crikey I just did. Did you notice? Yep START is a verb.

    Join, receive, hurry, discover, save are all great action verbs to start an email

    Do it today………..( hmmm I’m starting to get a bit addicted to this stuff – next strategy….)

  15. Emails that form part of a series – let people know

    Firstly it lets the reader know to expect more emails in their inbox shortly.

    It indicates that a topic can not be delivered in just one email; so it must be important.

    Real estate agent Tom Perry successfully uses this strategy for his auction bidding email campaign to potential buyers. “This is the first email in our 5 part series on how to successfully bid at an auction”. He finds his clients turn up educated and prepared to bid which leads to a successful sale for the seller. It’s a WIN:WIN.

  16. New is ….ummmm….errrr….new

    New things attract our eye. New car, new shoes, new watch.

    But it’s also a great way to let your readers know that you have something new for them, even when it’s not so obvious.

    Use it in a headline “14 New Ways To Date The Girl Of Your Dreams”

    You can also throw up a Facebook post or Youtube video and let people know you’ve got something new out today

    ” New Post: 5 Groundbreaking Strategies To Make You A Million Dollar Agent”

    “New Video Out Today: Why I Fired My Best Salesperson And Doubled My Business”

  17. We love figures – throw in a stat

    Subject lines that have a statistic in them get opened 27% more than non stat headlines according to LinkChump. People believe numbers; it’s that simple.

    Numbers build trust

    “73% of all primary school kids smoke before they enter high school”

    If you’re a Mum of an eleven year old you’d want to read that article, wouldn’t you?

  18. Psst want to know a secret – we love secrets, don’t we?

    What happens when somebody says to us “Want to hear a secret?” Our ears immediately prick up.The word secret written in a subject line  fires up our curiosity to click on the title because we just have to know.

    “The secret lies your real estate agent is keeping from you. Don’t get caught out – read this immediately AND share to your friends”

    “The secret tactic I used to getting 23,869 Facebook followers last month”

  19. Be a name dropper – don’t we all at some time

    We’re all a bit curious about celebrities even beyond musicians and film stars.

    Celebrities in our own industry create a vibe and if you can drop their name into your article, especially into the subject line, then you will capture the interest of more readers.

    “5 things Gary Vaynerchuk told me over lunch”

    You could write a quote style article using a famous influencer to give more credibility. Evan Carmichael does this very well in his hit video series on YouTube “10 success tips from Tony Robbins/Tim Ferris/Eon Musk”

  20. You don’t need to giveaway the farm but a nice prize gets attention

    Everybody loves the chance to win a prize. It doesn’t have to be a hugely expensive prize either.

    Add free entry and boom watch your readership explode

    “Subscribe to my newsletters and go into the draw to win a $100 Visa voucher)

  21. Short, one word subject lines win

    Take a look at your inbox (just not right now though…lol).

    Is it a cluttered mess. Are all the subject lines blending in to create one big blurred vision of mess?

    Any subject lines standing out in this kaos? I bet it’s the one word heading.

    How are you today Greg
    14 lead magnets that are cool right now 
    Tools to run your six figure business
    This might be the last email you get from me
    We are adding a two step verification
    Enter our raffle prize draw

  22. Readers love ‘how-to’ emails and posts

    Knowing how to do something is a yearning for most people. We want to improve and by learning a new skill, we feel enriched.

    The title immediately conveys that we will be taught something. Value is about to be added to our lives. And we love that.

    “How to grow strawberries all year round”

    “How to master Facebook ads even if you’re just getting started”

    This is one of the most email open rate tips used.

  23. Don’t buy email subscriber leads

    You’ll just waste your money.

    Email marketing is about building relationships. If you have no relationship with your subscriber, you’ll be able to sell them your product or service.

    Besides this practice being blatant spam, your new ‘10,000 email subscribers for $19.99″ never asked to be placed onto your list and most likely don’t want to be there.

    Cold leads will leave you cold….and broke…..and frustrated…. and in trouble. You’ll get shut down. DON’T DO IT!

  24. Be relevant – send an email that’s wanted

    One message doesn’t fit all. Readers wanting to buy a house need different information to those who have already done so.

    Therefore you need to segment your lists and provide customized information relevant to each list.

    If you don’t you’ll see a decline in your list size. And that’s not good.

  25. Invest log term

    Readers want to know that you are with them for the long haul.

    They need to know that you are not a ‘one-email-wonder’. Commit to provide regular regular email updates to your readers and add value to their lives

  26. Video is hot in 2019

    Mix up your emails by throwing in a video. Announce it in your subject line to spark interest.

    The great thing with video is that you can transcribe the content using a service like Rev.com and use that to provide written content for your email or post

  27. Let the latest news to make your subject lines topical

    This is a great 2019 hack to actually drive eyeballs to your content.

    “What the Louisiana floods taught me about humanity”
    “Donald Trump’s meeting with Democrat Nancy: Negotiating skills I need to learn”


If you want more people to read your emails, improve your copywriting.

Your email open rates will boom if you try the above hacks.

What’s hot in 2019 is consistently what’s been hot throughout time. That is, quality always reigns supreme.

Be mindful of who you are writing for. Toss in a bit of curiosity, the occasional bit of humour, stir things up with some negativity and try the  numbered list format – any of these will bring you a ton of readers AND they’ll be rushing back for more.

Social media continues to be an influencer with email subject lines but video is the dominant hack for 2019. It’s given rise to the hybrid post – and in a fast paced world fast consumption of content is king.

What’s your favourite email open rate hack? Which one will you adopt? Let me know with a comment below.

What Is A Welcome Email?

What do you mean by a welcome email? Is it different from any other email?

A welcome email is the first contact between your business and a potential customer and it better make them feel warm and fuzzy.

When you meet someone new, first impressions matter; right?

That saying is true for meeting in person, but if you are wanting your new subscriber to connect with your business, it becomes even more important.

A new subscriber has provided your company with their email address. The ball is now in your court, and your next move should be a top notch welcome email that secures the customer and keeps them coming back.

welcome email helps your business boost engagement with your subscribers, and are the single email that your subscribers across the board are most likely to click on. It sets the tone for communication between your business and that customer, and gives them some insight into the form that your future email communication will take.

It’s the beginning of your relationship, and you want to get off to the best start possible.

Why Send a Welcome Email?

That first contact with your customer is not only important – it could directly result in sales. In fact, 45% of purchases that your subscribers make will happen within the first 24 hours after they opt in to your email list.

That means that welcome emails can have an instant, measurable impact on sales.

Welcome emails are also the most likely of your marketing emails to be opened. They typically achieve a 50 – 60% open rate, which is far above the average for other types of marketing emails, which is in the 17-28% range.

They’re not just more likely to be read – welcome emails are much more likely to make customers click, with approximately 5x higher click-through rate than other standard marketing emails.

Opening the welcome email makes it much more likely that the subscriber will open future emails – subscribers who read that first email content read 40% more of the emails that come over the next 180 days.

With your welcome email, you are setting the tone and creating a connection with your subscribers. Because this is the email that is most likely to be opened and actioned, you will never have a better opportunity to reach each customer and introduce them to your business.

When Should You Send a Welcome Email?

Your welcome email should come as soon as possible – but take it into consideration that you want to time your email to increase your chances of the customer clicking through.

As stated before, 45% of subscriber purchases happen after they first opt in, and they generally make those purchases within that first 24 hours. That gives you an idea of the maximum time limit – you definitely want to send a welcome email no later than 24 hours after they opt in.

In general, the best time to send a welcome email is immediately. If the customer is already engaging with your content and have provided their email address, it’s a good idea to keep them interested by sending out your welcome email.

That’s especially important if your welcome email contains an incentive for signing up, such as a discount code. It’s likely that your customer has items in their cart and are waiting for that discount before purchasing. If your welcome email takes too long, they may change their mind.

However, if your welcome email doesn’t have any time sensitive content, you might want to consider the times of day that will encourage the best open rates.

The late morning and early evening are the best times to send marketing emails, and sending in these windows makes it more likely that your customer has the time on their hands to open and engage with your email marketing content.

What Should Your Email Say?

Welcome emails can take a variety of forms, depending on what the business is hoping to achieve.

You might be leading customers to sign up with added incentives, or you could simply be introducing them to how your business operates.

No matter how they got there, the customer you’re communicating with needs to feel like there is value in being involved with your company.

Having a rough idea of your general customer base allows you to set the tone for your future relationship.

It might pay to think:

  • Who is your target audience?
  • What content will appeal to them?
  • What are they likely to take the time to engage with?
  • What will make them want to know more about your company?

For example, you are always going to want to be warm and welcoming.

However, a chatty and exuberant tone with bright graphics is more likely to appeal to a younger audience, while an email that has a sleek, sophisticated appearance and an informative tone could be aimed at professionals.

Not only does your email have to appeal to your target audience, you should think about what kind of precedent your email is setting – does this email make your subscribers want to see what’s coming next?

If your emails are generally filled with lots of graphics and little writing, you probably don’t want to send a long, newsletter-style welcome email.

You can also use the opportunity to let your customers know:

  • The basic format your company prefers to use
  • The length of email you like to send
  • The benefits of reading the emails you send
  • How often the messages will come
  • What your subscribers can expect to receive from you.

It’s important to start slowly. Your customers don’t need to know a minute-by-minute history of how your company started, and they do not want a hard sell where you immediately try to convince them to part with their money.

A gentle introduction into who you are and what you can offer them is the best way to get your relationship off to a good start.

Extra Incentives

If your subscribers have given you their email, it’s likely because they want something from you they can’t get without signing up.

That added incentive is what keeps them connected to your business and gives you added opportunities to entice those customers to make purchases, so it’s worth nurturing.

A common tactic is also an obvious incentive – including a discount code for first time subscribers.

Other incentives could be giving subscribers advance knowledge of sales, or giving them information that other customers don’t have.

It could be sharing your expert knowledge, or interesting curated content from other websites.

Customers need to be given a reason to connect, and a reason to stay connected. With your welcome email, you are giving them a chance to see the benefits of maintaining a relationship with your company. 

The Call to Action

Finally, one of the most important features that should be included with a welcome email is the Call to Action, or CTA.

A CTA compels the customers to move past simply reading the email, and encourages them to take action.

Sometimes welcome emails can accidentally take the form of a confirmation email – instead of taking the opportunity to encourage the subscriber to take further steps to build a relationship with the company, it simply thanks them for joining, or acknowledges their subscription, without any further action encouraged or required.

A CTA is important for any marketing email, as it increases customer engagement and helps them to stay connected. For a welcome email, it is even more important.

It moves a new subscriber from simply opting in to receive emails, to a customer who is actively engaging with your company.

Some examples of a CTA that could be included in a welcome email are:

  • A discount code
  • A follow-through link to start shopping
  • Links to social media pages
  • An invitation to communicate with the business (ask questions, etc.)
  • Links to different parts of the website you would like to highlight

A welcome email is your best chance to show your business to subscribers, and convert them to customers. They have expressed interest and provided their email address, and now it is up to you to hook them in.

There are many ways to design a welcome email, and yours should be unique to your business.

Every welcome email should be taking the customer base into consideration, and attempting to appeal to them by providing them with information or incentives that will establish a relationship with the company.

This is your first and best chance to get your customer involved with your business. Make the most of your welcome email, and take your best opportunity to convert subscribers to customers.

A welcome email sets your relationship with your new customer on the right course. Make sure you get it right.

If you like what you read, please leave a comment below. If you would like content like this created for your business, please book a call.

The Ultimate Social Media Post Guide For Real Estate Agents

100 Real Estate Social Media Post Ideas You Should Implement

Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post……..today!

But if this is your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

  1. What do you do – sell real estate, property manager, leasing consultant.
    This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).
  2. Offer a free report or guide
    Produce a suburb price report and offer it free in exchange for an email address.
  3. Introduce a new product or resource
    Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.
  4. Build your newsletter subscriptions.
    Grow your email database at every opportunity you can.
  5. Promote your team
    Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.
  6. The one day sale for your social media platform followers
    Let your Facebook followers know you are giving 50% off your marketing packages today.
  7. Highlight your business strengths
    Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.
  8. Celebrate a milestone
    Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?
  9. Promote you team winning an award
    Get a team shot and highlight your staff.
  10. Rejig and re-use old content
    With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.
  11. Let your customers do the talking
    Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.
  12. Have a giveaway
    Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?
  13. Promote an event
    Got an auction coming up, let the world know about it. What about an investment seminar?
  14. Get an insight into your most popular posts
    Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

  1. Who’s your favourite fan
    Give them a shout out. Promote their business.
  2. Interview a local business
    Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.
  3. Interview an industry expert
    Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.
  4. Do you support a charity?
    Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.
  5. Express your gratitude
    Talk about how blessed you feel by being part of your community.
  6. Spotlight an industry influencer
    Grab a media heavyweight like Mark Bouris and ask him for an interview.
  7. Say thanks
    It’s a word not used often enough. Tell people you are thankful for their support.
  8. Mention a competitor (if you are game)
    This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.


  1. Post an inspirational post
    These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.
  2. Tell your story
    Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.
  3. Talk about another inspiring person
    It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.
  4. Post a motivational quote
    Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.
  5. Beating the odds
    Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.
  6. Your daily routine
    Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.
  7. Have you mastered the ‘work-life’ balance thing
    Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.
  8. Who’s a joy to be around?
    Share their story. We need more joy in our world

Timely Posts

  1. National holidays
    Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.
  2. Industry news
    Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.
  3. Weather influences
    What if your area or neighbouring area  is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.
  4. Sporting event
    Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.
  5. Special events
    International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

  1. Real Estate Hashtags
  2. #realty
  3. #brokerage
  4. #realestate
  5. #listing
  6. #greatvalue
  7. #Realtors
  8. #NAR
  9. #luxuryrealestate
  10. #mansion
  11. #HUDhome
  12. #foreclosure
  13. #househunting
  14. #makememove
  15. #luxuryliving
  16. #homegoals
  17. #housegoals
  18. #investmentproperty
  19. #emptynest
  20. #broker
  21. #realestateagent
  22. #locationlocationlocation
  23. #FSBO
  24. #ICNY
  25. Listing hashtags
  26. #openhouse
  27. #offmarketlisting
  28. #pocketlisting
  29. #newlisting
  30. #homeforsale
  31. #renovated
  32. #marblecounters
  33. #eatinkitchen
  34. #motherinlawsuite
  35. #petfriendly
  36. #dogsokay
  37. #catsokay
  38. #condo
  39. #coop
  40. #twofamily
  41. #midcenturymodern
  42. #colonial
  43. #Victorian
  44. #bungalow
  45. #shotgunshack
  46. #starterhome
  47. #cashcow
  48. #caprate
  49. #dreamhome
  50. #fixandflip
  51. #turnkeyinvestment
  52. #curbappeal
  53. #justsold
  54. #selling
  55. #townhouse
  56. #brownstone
  57. #frontporch
  58. #parking
  59. #pool
  60. #whattheheck
  61. #openhouse
  62. #offmarketlisting
  63. #pocketlisting
  64. #newlisting
  65. #homeforsale
  66. #renovated
  67. #marblecounters
  68. #eatinkitchen
  69. #motherinlawsuite
  70. #petfriendly
  71. #dogsokay
  72. #catsokay
  73. #condo
  74. #coop
  75. #twofamily
  76. #midcenturymodern
  77. #colonial
  78. #Victorian
  79. #bungalow
  80. #shotgunshack
  81. #starterhome
  82. #cashcow
  83. #caprate
  84. #dreamhome
  85. #fixandflip
  86. #turnkeyinvestment
  87. #curbappeal
  88. #justsold
  89. #selling
  90. #townhouse
  91. #brownstone
  92. #frontporch
  93. #parking
  94. #pool
  95. Branding hashtags
  96. #yourbrokerage
  97. #realestateexperts
  98. #referrals
  99. #yourpersonalbrand
  100. #reducedfee
  101. #discountbroker
  102. #your farm area + expert
  103. #your farm area + brokerage
  104. #your farm area + personal branding
  105. #yourfarmleader
  106. #yourbrokerage
  107. #realestateexperts
  108. #referrals
  109. #yourpersonalbrand
  110. #reducedfee
  111. #discountbroker
  112. #your farm area + expert
  113. #your farm area + brokerage
  114. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

  1. What’s your favourite book?
    It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.
  2. Favourite podcast
    What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.
  3. Favourite Youtube channel
    Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?
  4. Favourite resource
    What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.
  5. Favourite indulgence
    Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy?
  6. Favourite influencer
    I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know.
  7. Favourite online university
    Udemy gets my vote. 30,000 course on just about everything you want to know about and do.

You The Expert

  1. Write an article
    Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article. Check out this Amazon bestselling writer. or Book a Call  
  2. FAQ Friday’s
    In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample.
  3. What’s working now?
    I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations.
  4. Spotlight an Award winner
    Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world.
  5. Short How-to-videos
    Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes.
  6. Infographics are cool
    Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular.
  7. One-on-one coaching live
    Do you coach people in real estate . Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business.
  8. Money making tips
    Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy.
  9. Solve a problem
    What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts.
  10. Quick Hacks
    Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.

Ask A Question

  1. Create a poll
    Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no?
  2. What’s your favourite
    Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show.
  3. Fill in the blank
    The best coffee shop in Richmond is __________
  4. Get some feedback
    How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated  the signs on our shop – what do you think?

Let’s Get Personal

  1. A Fun Fact
    Bet you didn’t know this about us/our company/our property manager
  2. You on holidays
    Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person?
  3. What are you reading now
    Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world.
  4. Relaxation time
    How do you relax? An afternoon by the pool? Coffee with friends? A massage?
  5. What’s on your bucket list
    Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.

Stand Out Pictures

  1. Before and after photos
    Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping.  The before dilapidated fence to the now white picket stand out fence.
  2. Behind the scenes
    Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”.
  3. Before and after selfie
    Are you on a diet? Show your before and after pics. What about weekend and work day pics.
  4. Show a demo
    Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn  shows your point of difference
  5. Sneak peek
    What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.


Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.

The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.

Get started today, be consistent and start growing your brand.

Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab this social media calendar today where all the work has been done for you.