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Social Media Time Saving Tips for Real Estate Agents

Social media can put a business right into their client’s hand, allowing them to connect directly in a way that was previously impossible. However, working on creating and maintaining a social media presence can be time-consuming, and it’s important to spend time on the areas that are going to see the greatest real-life returns.

The good news is that it doesn’t have to be hard. By wisely investing your time and energy into the areas of the campaign that will give you the best results, you can make the most of your social media presence.

Here are some tried and tested techniques to cut down the time spent on social media, without reducing its impact.

  1. Get Specific.

There are so many different social media platforms, and an infinite number of ways to use them. You can’t do them all, and many of the strategies that are achievable won’t work for your business.

Many people think that diversifying is the best way to reach a wider audience, but in actual fact it tends to spread the effort too thin – instead of a few strategies done well, they end up with many strategies that they are trying to keep up in the air at the same time, which is much less likely to be successful.

First, consider your overall marketing plan, and create some business goals. Then you can research a few ways that social media can fit into that broader picture to support your personal direction and help achieve those goals.

  1. Choose your platform.

On the same token, targeting just a few social media platforms will be a much better use of your time than attempting to use them all. Each platform has different features and you will need a good knowledge of how they work to achieve the best rate of success.

The way each platform uses processes and algorithms to get content in front of clients, the different ways people use the platforms, and how different audiences that you can target will gravitate towards a certain platform can all be used to get your business in front of customers. 

  1. Take the time to update.

We’re talking about saving time, but spending some time on revision will always end up being the wisest course of action in the long run. It’s easy to fall into a routine, or rely on what is working for other people instead of checking in on your current plan of action and making sure it still works.

If you don’t make sure that your actions are supporting your strategy (or that your strategy is still working for you) then you’re likely to spend a lot of time on things that don’t really matter.

  1. Get Experimental.

It’s easy to fall into a rut, but spending time trying to resurrect things that have stopped working for you isn’t the best use of your resources. If you have a strategy that’s paying off – great! But don’t forget to keep it fresh if the results start to drop off. Try some different approaches, and see if any pay off. When your current ideas dry up, you already have the next direction to head in.

That being said, don’t change too many things at once or you might not end up with a clear idea of each idea’s effectiveness. Try to implement one new idea at a time so you don’t waste time trying to analyse which of your new techniques actually brought in the clients.

  1. Strategic about Scheduling

With the busy schedule of a real estate agent, it can be tempting to fall into a routine of erratic posts when you finally get some free time.

Planning how you’ll spend your time is a great way to save it. A social media calendar helps you to get organised, and you don’t have to waste time figuring out where you’re up to each time you sit down to post. It will also allow you to think ahead about special occasions like Christmas, so you can tailor your posts to the season.

  1. Get Ahead

It’s a great idea to stay a few pre-prepared ideas ahead of schedule. Life gets busy, and instead of falling out of routine you can fall back on some more generic posts. It’s a good idea to plan your social media time in batches instead of getting on and off social media all day. Setting time aside for each part of your strategy can help you to make the most of your time.

Don’t forget that most social media platforms have complementary apps that will allow you to schedule posts in advance, allowing you to make the most of scheduled times. HootSuite, Buffer and Tweetdeck are all good options.

  1. Delegate

A great way to save time is to get some help. That being said, it’s important to choose the right people, and to delegate the right tasks. You should stay involved so that the social media interactions have your personal stamp on them and stay in line with your strategy, but you can choose what that looks like. Whether you want every post run by you or just to check in from time to time, delegating can help you free up time.

  1. Automate Where Possible

Why handle things yourself when you can have a program do it? Wherever possible, using automated processes can help you make sure things are happening without needing to constantly oversee it yourself. Some simple examples are using a program that automatically follows people back when they follow you on Twitter, or using an email scheduler to make sure your mail goes out on time.

  1. Engage with your Audience

However, there are some things you shouldn’t automate, like interacting with people who could become clients. As you grow your social media followers, real interactions are worth spending time on. That being said, you’ll need to choose your times wisely. Constantly checking notifications and messages will end up being a distraction and a drain on your time. This is another area where having a schedule can be helpful – make sure you check in a few times across the course of the day, and then try not to keep going back in between times.

Different interactions should be given differing levels of priority as well. A direct message asking for information should be considered much more time-sensitive than a generalised comment on a post.

  1. Time it Right

Your target audience will have a pattern for using social media, and if you post at the wrong time you’re more likely to miss them, meaning you will have to work harder in the long run. Tools like Google Analytics are great for showing you when your business is getting the most traffic, allowing you to better target the groups you want to reach. Research the demographic that you’re aiming for, and schedule your social media times to be ready when they are.

  1. Link your Platforms

Having a blog is a great way to drive traffic to your site, and it can help you stay engaged on multiple platforms by auto-updating your blog posts to your social media. That helps keep your social media content posts regular, increases interest in your website, and with a few strategic links can convert clicks into sales.

  1. Track your progress.

So many social analytics are available to businesses these days, and it is worth your time to learn how to use them and what the data means for you. It can be easy to be side-tracked by statistics that might be good, but don’t necessarily convert to sales.

Recently, a social media influencer on Instagram tried to sell 36 t-shirts to her 2 million followers – and failed It’s easy to focus on data like the number of followers, but if it doesn’t translate to genuine engagement and sales conversions, it’s not going to do your business much good.

Focus on data that really matters, such as the number of click-throughs you get on certain posts, or types of social media engagement that clients are actually using to communicate with you. The best way to save time is to constantly ask yourself – how does this support my strategy? 

  1. Get your Reports

Google Analytics can be set up to send you a weekly report that will help you understand how your social media is creating traffic for your website. That saves you having to remember to manually get reports, and also keeps you in the loop with how you’re reaching your audience. When you set up social analytics, choose the report details you would like to see, and click the “e-mail” button at the top of the page.

  1. Keep Tabs on Success

If a post does particularly well, make sure that you make a note so you can start to see a pattern of what works for you, allowing you to target your content and develop your strategy as you go. You can access tools to help you understand what interaction your posts are getting – for example, Sharre is a JavaScript program that lets you know how many shares your post has received. If you can avoid wasting time on posts that aren’t getting much traction, it can help you to streamline your social media campaign.

  1. Reduce your Mail

It’s important to stay informed, but too much communication will overload you and could distract you from other tasks. Make sure your notifications are only about things you need to stay on top of – direct messages from clients are much more important than someone liking your status, for example. 

  1. Consolidate

Instead of having to visit each site individually in an un-ending rotation, there are tools that can be used to gather all your social media into one location. That stops you being tempted to scroll through your feeds and helps with cohesion across your social media campaign. Whenever you can apply a task across multiple platforms, you’ll save yourself time.

  1. Get a Third Party Involved

You can’t escape creating your own content, but you don’t have to make all of it, all the time. Instead, you can share relevant content that other people have created (crediting them, of course!). It keeps your feed fresh and means you can really focus on the posts you do create. Content can be found by searching relevant hashtags or general research, but there are even services that can help you find things to share that will support your strategy and boost your posts.

  1. Get Plugged In

The Yoast SEO plug-in for your WordPress website can help you save loads of time by optimising it for social media sites like Twitter, Facebook and Pinterest. The plug-in integrates with each site, allowing you to have your social profiles all in one place. It prevents you from having to add code from each social media platform separately. It can also help with optimising your posts for maximum SEO efficiency. If you don’t use WordPress, there are plenty of other options that could work for you.

  1. Create a Cache

Whether you mostly create your own content, curate it from other sources, or a bit of both, it pays to get ahead. By using your calendar and looking around ahead of time, you can create a store of different posts to share. Of course, it’s important to supplement with material that is current and relevant, but having a cache of options to choose from allows you to keep your momentum going.

  1. Keep it Simple

It’s great to create engaging content, but when you set the bar at the same height for each post it will end up being a big drain on your time. Shorter posts can work just as well, especially at sparking customer engagement. The key is to find a balance between quality and quantity – some more complicated or longer posts, interspersed with some simple posts and curated content will help you to make the most of your time.

Make sure you keep it simple in your approach to which platforms you use as well – one at a time for starters is your best bet, not moving onto the next one until you’ve mastered the one before it. That allows you to get the best set-up that allows you to make the most of your time. If a strategy or platform isn’t getting you results, it’s time to scrap it.

Your time is your most precious resource, and you should guard it well. As a busy real estate agent, your job will take you in and out of the office, with some days providing little time for you to spend in front of a screen managing the intricacies of a social media campaign.

By keeping things simple, planning ahead, setting limited amounts of time aside and automating where possible, you can make sure you always have content ready to go without it being a huge drain on your schedule.

A good social media campaign can and will help your real estate business, but it’s important to go about it wisely and safeguard the most valuable asset you have – your time.

But if all of the above is still overwhelming use our done-for you Social Media Calendar

The Ultimate Social Media Post Guide For Real Estate Agents

100 Real Estate Social Media Post Ideas You Should Implement

Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post……..today!

But if this is your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

  1. What do you do – sell real estate, property manager, leasing consultant.
    This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).
  2. Offer a free report or guide
    Produce a suburb price report and offer it free in exchange for an email address.
  3. Introduce a new product or resource
    Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.
  4. Build your newsletter subscriptions.
    Grow your email database at every opportunity you can.
  5. Promote your team
    Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.
  6. The one day sale for your social media platform followers
    Let your Facebook followers know you are giving 50% off your marketing packages today.
  7. Highlight your business strengths
    Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.
  8. Celebrate a milestone
    Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?
  9. Promote you team winning an award
    Get a team shot and highlight your staff.
  10. Rejig and re-use old content
    With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.
  11. Let your customers do the talking
    Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.
  12. Have a giveaway
    Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?
  13. Promote an event
    Got an auction coming up, let the world know about it. What about an investment seminar?
  14. Get an insight into your most popular posts
    Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

  1. Who’s your favourite fan
    Give them a shout out. Promote their business.
  2. Interview a local business
    Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.
  3. Interview an industry expert
    Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.
  4. Do you support a charity?
    Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.
  5. Express your gratitude
    Talk about how blessed you feel by being part of your community.
  6. Spotlight an industry influencer
    Grab a media heavyweight like Mark Bouris and ask him for an interview.
  7. Say thanks
    It’s a word not used often enough. Tell people you are thankful for their support.
  8. Mention a competitor (if you are game)
    This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.

Inspirational

  1. Post an inspirational post
    These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.
  2. Tell your story
    Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.
  3. Talk about another inspiring person
    It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.
  4. Post a motivational quote
    Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.
  5. Beating the odds
    Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.
  6. Your daily routine
    Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.
  7. Have you mastered the ‘work-life’ balance thing
    Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.
  8. Who’s a joy to be around?
    Share their story. We need more joy in our world

Timely Posts

  1. National holidays
    Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.
  2. Industry news
    Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.
  3. Weather influences
    What if your area or neighbouring area  is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.
  4. Sporting event
    Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.
  5. Special events
    International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

  1. Real Estate Hashtags
  2. #realty
  3. #brokerage
  4. #realestate
  5. #listing
  6. #greatvalue
  7. #Realtors
  8. #NAR
  9. #luxuryrealestate
  10. #mansion
  11. #HUDhome
  12. #foreclosure
  13. #househunting
  14. #makememove
  15. #luxuryliving
  16. #homegoals
  17. #housegoals
  18. #investmentproperty
  19. #emptynest
  20. #broker
  21. #realestateagent
  22. #locationlocationlocation
  23. #FSBO
  24. #ICNY
  25. Listing hashtags
  26. #openhouse
  27. #offmarketlisting
  28. #pocketlisting
  29. #newlisting
  30. #homeforsale
  31. #renovated
  32. #marblecounters
  33. #eatinkitchen
  34. #motherinlawsuite
  35. #petfriendly
  36. #dogsokay
  37. #catsokay
  38. #condo
  39. #coop
  40. #twofamily
  41. #midcenturymodern
  42. #colonial
  43. #Victorian
  44. #bungalow
  45. #shotgunshack
  46. #starterhome
  47. #cashcow
  48. #caprate
  49. #dreamhome
  50. #fixandflip
  51. #turnkeyinvestment
  52. #curbappeal
  53. #justsold
  54. #selling
  55. #townhouse
  56. #brownstone
  57. #frontporch
  58. #parking
  59. #pool
  60. #whattheheck
  61. #openhouse
  62. #offmarketlisting
  63. #pocketlisting
  64. #newlisting
  65. #homeforsale
  66. #renovated
  67. #marblecounters
  68. #eatinkitchen
  69. #motherinlawsuite
  70. #petfriendly
  71. #dogsokay
  72. #catsokay
  73. #condo
  74. #coop
  75. #twofamily
  76. #midcenturymodern
  77. #colonial
  78. #Victorian
  79. #bungalow
  80. #shotgunshack
  81. #starterhome
  82. #cashcow
  83. #caprate
  84. #dreamhome
  85. #fixandflip
  86. #turnkeyinvestment
  87. #curbappeal
  88. #justsold
  89. #selling
  90. #townhouse
  91. #brownstone
  92. #frontporch
  93. #parking
  94. #pool
  95. Branding hashtags
  96. #yourbrokerage
  97. #realestateexperts
  98. #referrals
  99. #yourpersonalbrand
  100. #reducedfee
  101. #discountbroker
  102. #your farm area + expert
  103. #your farm area + brokerage
  104. #your farm area + personal branding
  105. #yourfarmleader
  106. #yourbrokerage
  107. #realestateexperts
  108. #referrals
  109. #yourpersonalbrand
  110. #reducedfee
  111. #discountbroker
  112. #your farm area + expert
  113. #your farm area + brokerage
  114. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

  1. What’s your favourite book?
    It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.
  2. Favourite podcast
    What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.
  3. Favourite Youtube channel
    Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?
  4. Favourite resource
    What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.
  5. Favourite indulgence
    Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy?
  6. Favourite influencer
    I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know.
  7. Favourite online university
    Udemy gets my vote. 30,000 course on just about everything you want to know about and do.

You The Expert

  1. Write an article
    Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article. Check out this Amazon bestselling writer. or Book a Call  
  2. FAQ Friday’s
    In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample.
  3. What’s working now?
    I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations.
  4. Spotlight an Award winner
    Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world.
  5. Short How-to-videos
    Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes.
  6. Infographics are cool
    Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular.
  7. One-on-one coaching live
    Do you coach people in real estate . Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business.
  8. Money making tips
    Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy.
  9. Solve a problem
    What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts.
  10. Quick Hacks
    Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.

Ask A Question

  1. Create a poll
    Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no?
  2. What’s your favourite
    Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show.
  3. Fill in the blank
    The best coffee shop in Richmond is __________
  4. Get some feedback
    How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated  the signs on our shop – what do you think?

Let’s Get Personal

  1. A Fun Fact
    Bet you didn’t know this about us/our company/our property manager
  2. You on holidays
    Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person?
  3. What are you reading now
    Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world.
  4. Relaxation time
    How do you relax? An afternoon by the pool? Coffee with friends? A massage?
  5. What’s on your bucket list
    Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.

Stand Out Pictures

  1. Before and after photos
    Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping.  The before dilapidated fence to the now white picket stand out fence.
  2. Behind the scenes
    Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”.
  3. Before and after selfie
    Are you on a diet? Show your before and after pics. What about weekend and work day pics.
  4. Show a demo
    Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn  shows your point of difference
  5. Sneak peek
    What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.

Conclusion

Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.

The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.

Get started today, be consistent and start growing your brand.

Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab this social media calendar today where all the work has been done for you.