Copywriter For Real Estate

Copywriter For Real Estate The Ultimate Guide [2023]

If you’re in the market for a real estate copywriter, you may be wondering if there’s a specific type of writer who is best suited for working in the real estate industry.

In this blog post, we’ll take a look at what it takes to be a successful copywriter for real estate and what kind of skills you need to succeed in this field.

A copywriter for real estate must know the real estate market as the conditions differ dramatically between countries and within each country. It’s all very different.

We’ll also discuss the benefits of working with a freelance copywriter and why you may want to consider hiring one for your next project.

So, whether you’re an experienced agent or developer looking for someone to help take your business to the next level, or you’re just getting started and are looking for some guidance, read on! You won’t regret it!

What is a copywriter for real estate

A real estate copywriter is a professional writer who specializes in creating compelling, persuasive, and interesting marketing materials for the real estate industry.

This can include everything from website content and brochures to email campaigns and social media posts.

A good real estate copywriter will have a deep understanding of the industry and the specific needs of their clients. They’ll also have a keen eye for detail and be able to create content that is both accurate and engaging.

What’s the difference of a copywriter vs copy editor

A copywriter is someone who writes original content, whereas a copy editor is responsible for reviewing and editing existing content.

While both roles are important in the real estate industry, a copywriter is often the one who has the most impact on a project’s success.

This is because they’re responsible for creating the initial content that will be used to market a property or development.

A copy editor may make changes to improve the clarity or flow of the text, but they typically don’t have as much control over the overall message that’s being conveyed.

What skills does a copywriter need

In order to be successful, a real estate copywriter must have excellent writing skills. They should be able to clearly and concisely communicate complex information in an interesting and engaging way.

They should also be comfortable working with different mediums, such as website content, email campaigns, and social media posts.

It’s also important for real estate copywriters to be well-versed in the industry. They should have a good understanding of the different types of properties, as well as the process of buying and selling property.

Additionally, they should be able to research and gather data from a variety of sources. This will allow them to create accurate and up-to-date content.

Why hire a freelance copywriter for real estate

There are many benefits to working with a freelance copywriter, especially if you’re in the real estate industry.

For one, a freelance copywriter will have the time and flexibility to dedicate to your project. They’ll also be able to work with you closely to ensure that the final product is exactly what you’re looking for.

Another benefit of working with a freelance copywriter is that you’ll save money. When you work with an agency or in-house team, you’re often paying for overhead costs such as office space and employee benefits.

When you work with a freelance copywriter, you’re only paying for the time and expertise of the writer, which can save you a significant amount of money.

Lastly, working with a freelance copywriter gives you the opportunity to build a long-term relationship with someone who understands your business and can help you grow it.

When you work with an agency, you’re often working with different people on each project, which can make it difficult to build a rapport.

Real estate copy examples

If you’re still not convinced that you need a real estate copywriter, take a look at some of the examples below. These are just a few of the ways that a copywriter can help you market your property or development.

1. Create an eye-catching website: A well-written website is one of the most important marketing tools for any business, especially in the real estate industry.

A good copywriter will be able to create content that is both informative and engaging. They’ll also be able to use SEO keywords to ensure that your website appears high in search engine results.

2. Write compelling email campaigns: Email marketing is a great way to stay in touch with your clients and keep them updated on your latest listings.

However, it’s important to make sure that your email campaigns are well-written and interesting, otherwise, they’ll likely be ignored.

3. Create engaging social media posts: Social media is a great way to connect with potential clients and promote your brand.

However, in order to be successful, you need to create posts that are interesting and engaging. A good copywriter will be able to help you do this.

4. Write compelling sales materials: Sales materials, such as brochures and flyers, are a great way to promote your listings.

However, it’s important to make sure that they’re well-written and persuasive. A good copywriter will be able to help you create sales materials that are both informative and engaging.

5. Develop an effective marketing strategy: A good marketing strategy is essential for any business, but it’s especially important in the real estate industry.

A good copywriter will be able to help you develop an effective marketing strategy that includes a mix of online and offline marketing tactics.

Contact me and ask for my copywriter for real estate portfolio

Real estate listing copywriter

Need help with writing a listing presentation. I can help you.

How a copywriter for real estate trains?

A good copywriter for real estate should have excellent writing skills, as well as be able to understand the complexities of the real estate industry.

They should also be able to create content that is both informative and engaging. In addition, they should be familiar with SEO keywords and be able to use them effectively.

I studied under the best copywriters and direct marketers in the world including:

• Ben Settle
• Ray Edwards
• Michael Shreeve
• Neville Medora
• Dan Kennedy
• Frank Kern

paying thousands of dollars in tuition.

Real estate copywriting rates

Every job is different. It depends a lot on the complexity and time that will need to be invested.

The better question a customer needs to ask rather than how much the service will cost but what value the copy will create.

In my case a customer is getting 17+ years as a copywriter for real estate. I’m not cheap.

Real estate copywriter – Sydney, Melbourne and Brisbane

I understand Australian real estate markets having been an active agent, real estate manager, real estate conference speaker, and real estate growth strategist for 30 + years.

If you are looking for a real estate copywriter in Sydney, Melbourne or Brisbane, then please contact me today. I would be happy to chat further.

Contact me or Book a Call

Conclusion

A good real estate copywriter can help you market your property or development in a variety of ways.

They can create an eye-catching website, write compelling email campaigns, create engaging social media posts, and develop an effective marketing strategy.

If you’re looking for a real estate copywriter, then contact me today. I would be happy to chat further.

Content Marketing On Social Media 2022

How to Succeed at Content Marketing on Social Media

Want to succeed  on social media with content marketing. Remember these three key strategis: content, engagement and distribution. Now lets explore this more in depth.

Social Media is the perfect platform for content marketing. It allows you to reach a large audience with your message and engage with them on a personal level. However, social media can also be a minefield if you’re not careful.

According to statista data, worldwide social media usage has increased from 2 hours 27 minutes per day in the 2021-22 years, implying that people’s time spent on social media is only growing. So, how can you make sure that your content marketing campaign is successful on social media?

To know the strategy, we will let you know how you can succeed  at content marketing on social media.

The following tips will make sure that your content is seen by the right people and gets the engagement that you’re looking for.

What Are The Effective Step to  Content Marketing on Social Media?

The effectiveness  of your content marketing on social media depends on several factors. Let’s take a look at the most important ones.

Content:

Your content is the foundation of your social media campaign. Make sure that it is high quality and relevant to your audience.

Distribution:

Once you have created great content, you need to make sure that it reaches your target audience. Use social media platforms and tools to distribute your content and make it easy for people to find.

Engagement:

Once people have started viewing your content, you need to engage with them. Social media is all about conversation, so make sure that you’re responsive to comments and questions.

So, How do you go about doing it?

Determine your goals and target audience

First thing first, when you decide  to  use social media for content marketing, you should have a clear understanding of what your goals are. Content marketing can be used for various purposes such as lead generation, brand awareness, or even just staying top of mind.

No matter what your goal is, make sure it is specific, measurable, attainable, relevant and time-bound (SMART). For social media specifically, you should also have a target audience in mind. This will help determine which platform(s) to use and what kind of content to post.

Create valuable and engaging content

Once you have your goals and target audience sorted out, it’s time to start creating content. But not just any kind of content, your content should be valuable and engaging.

Your target audience should be able to get something out of every piece of content you post, whether it is helpful information, entertainment or both. If you can provide value, you will be more likely to achieve your content marketing goals.

Think about what kind of content would be most helpful or interesting to your target audience and start creating accordingly. If you’re not sure where to start, consider using social media listening tools to see what kinds of topics are being talked about the most.

Optimize your social media profiles

Make sure your social media profiles are optimized for content marketing. This means having a profile that is searchable and keyword rich. It also means making sure your profile includes links to your website or blog.

Content marketing on social media can be a great way to reach new audiences and promote your brand. However, it’s important to make sure you are doing it right. By optimizing your social media profiles, you can ensure that your content is reaching the right people.

Use effective hashtags

Hashtag  use can be a great way to reach new audiences on social media. When used effectively, hashtags can help you connect with people who are interested in your content. However, it’s important to use hashtags sparingly. Overuse of hashtags can make your content appear spammy and turn off potential customers.

Create shareable content

If you want people to share your content, you need to create content that is worth sharing. This means creating content that is interesting, informative, and valuable. Content that is simply a sales pitch will not be as successful as content that provides value to the reader.

Promote your content regularly

Don’t just create content and then forget about it. Make sure you are promoting your content on a regular basis.

This means sharing it on social media, sending out email newsletters, and even creating physical marketing materials. By promoting your content regularly, you can ensure that more people will see it and be interested in what you have to say.

Analyze your results and adjust your strategy as needed

Finally, don’t forget to analyze your results. Content marketing is not a one-size-fits-all proposition. What works for one company may not work for another. Be sure to track your results and adjust your strategy as needed. Social media  analytics can be a great way to track your progress and see what is working. By analyzing your results, you can make sure that your content marketing strategy is on track.

How often should I post new content on my social media accounts?

This is a difficult question to answer because it depends on your industry and audience. However, a good rule of thumb is to post new content at least once per week.

More frequent posting may be necessary if you are in a fast-paced industry or if you are trying to reach a large audience. Conversely, less frequent posting may be appropriate if you are in a slower-paced industry or if you are only trying to reach a small number of people.

But social media  isn’t just about posting new content. It’s also about engaging with your audience. So, even if you only post new content once per week, be sure to engage with your followers on a daily basis. This means responding to comments, liking and sharing other people’s content, and generally being active on social media.

Do I Need  to Post Content on Every Social Media Platform?

No, you don’t need to be on every social media platform. In fact, it’s often better to focus your efforts on a few platforms that are most relevant to your industry and audience. For example, if you are a BtoB company, LinkedIn may be a more effective platform than Snapchat. Conversely, if you are a BtoC company, Snapchat may be a better platform than LinkedIn.

However twitter, facebook, instagram, youtube,  tiktok, and pinterest are some of the  most popular social media platforms and it’s generally a good idea to have a presence on all of them.

Conclusion:

We all know how the impact of social media in  our lives, Content marketing on social media is a very effective way to reach out new customers or even old ones.

There are some key things to do like using hashtags, creating shareable content, promoting your content and analyzing your results which will give you a successful Content marketing on social media strategy.

So, if  you want to take your business to the next level, consider content marketing on social media.

 

Drive Traffic With ECommerce Content Marketing

Ecommerce Content Marketing: How to Drive Traffic and Increase Conversions

If you’re running an online store, then you know that traffic and conversions are key to your success.

In this blog post, we’ll discuss some tips for driving traffic and increasing conversions through content marketing. Content marketing is one of the most effective ways to reach your target audience and convert them into customers. By creating high-quality content that’s relevant to your niche, you can attract more visitors to your store and encourage them to make a purchase.

What is eCommerce content marketing and why should you care?

ECommerce content marketing is a way to market your business by creating and sharing content that is relevant to your niche. By creating high-quality content, you can attract more visitors to your store and encourage them to make a purchase.

Most of the time eCommerce content marketing will live in the form of blog posts, infographics, or even videos that can be used to drive traffic back to your site. Content marketing is an important part of any digital marketing strategy and should not be overlooked.

Content marketing with eCommerce is what you should care about because it will help increase traffic and conversions to your store. With the right and pick step by step guide, you will be on your way to creating beautiful content that is sure to attract new visitors and customers.

Now let’s get into how you can increase traffic and conversions with content marketing for eCommerce.

There are a few key things you’ll want to keep in mind when creating content for your eCommerce store:

• Make sure your content is relevant to your niche
• Write in a clear and concise manner
• Use strong calls to action
• Optimize your content for search engines

By following these tips, you can create high-quality content that will help you increase traffic and conversions. Content marketing is an essential part of any digital marketing strategy, so make

How can eCommerce content marketing help drive traffic and conversions?

There are a few ways that eCommerce content marketing can help drive traffic and conversions:

• Content can be used to rank higher in search engines, which will result in more organic traffic.
• Content can be shared on social media, which will help to increase reach and exposure.
• Content can be used to build relationships with potential customers and convert them into sales.

Most of the time eCommerce platforms always rely on content marketing in some way to improve the business. Content marketing should not be overlooked as it can help increase traffic and conversions for your store.

The basics of creating great eCommerce content arketing

When you create e-commerce content for your website or eCommerce platform, you should always take care of the whole process of how the content is made and what are its objectives of it.

Content marketing is not about creating any old blog post or infographic – it’s about creating high-quality, relevant, and engaging content that will appeal to your target audience.

For some reason, you may need to implement several marketing techniques to reach your targetted customers including e-mail marketing, influencer marketing, or even paid ads. But the most important is to produce high-quality content that will help you stand out from the competition and attract new visitors to your store.

Here are a few tips for creating great eCommerce content:

Write RELEVANT Content

The first and most important rule of content marketing is to write RELEVANT Content. This means that your content must be closely related to the products or services that you sell. If you sell women’s fashion, your content should be about fashion, style, trends, etc.

Make It Engaging and visually appealing

Your content should be engaging and visually appealing. This means that it should be interesting to read and/or watch. It should also be well-designed and easy on the eyes. Remember, you want people to actually read or watch your content, so make sure it’s something that they’ll enjoy.

Use Strong Calls to Action

Your content should always have a strong call to action. This means that you should tell your readers or viewers what you want them to do after they’ve read or watched your content. Do you want them to buy something? Sign up for your newsletter. Follow you on social media? Whatever it is, make sure your call to action is clear and easy to follow.

Optimize Your Content for Search Engines

Last but not least, make sure you optimize your content for search engines. This means using the right keywords and phrases so that people can find your content when they search for it online. If you’re not sure how to do this, there are plenty of resources and tutorials available online.

Tips for promoting your eCommerce content

There are a few things you can do to promote your eCommerce content and increase its reach and exposure:

Share it on Social Media

One of the best ways to promote your content is to share it on social media. This will help to reach a larger audience and expose your content to more people. Make sure to post it on all of your social media channels, and encourage your followers to share it with their friends.

Submit it to Directories and Websites

Another great way to promote your content is to submit it to directories and websites. This will help to increase its reach and exposure even further. There are a number of different directories and websites that you can submit your content to, so make sure to do some research and find the ones that are most relevant to your business.

Email it to Your Subscribers

If you have a mailing list or newsletter, make sure to email your content to your subscribers. This is a great way to ensure that they see it and have a chance to read it.

There are a number of different ways to promote your eCommerce content. These are just a few of the most effective methods. Experiment with different techniques and see what works best for you and your business.

Measuring the success of your eCommerce content marketing efforts

After doing the procedure for the eCommerce Content Marketing, it is time to measure the success of your efforts. Here are some ways:

• Check the traffic of your website through Google Analytics or any other tools. You can see how many people visit your site and read your content after seeing it from social media, directories, or other websites.
• Check the conversion rate. This can be done by seeing how many people buy something from your website after reading your content.
• Check the engagement rate. You can see this from the comments, shares, and likes that your content gets.
• Check the bounce rate. This is the percentage of people who leave your website after reading only one page.

Examples of successful eCommerce content marketing campaigns?

There are lots of eCommerce Content Marketing Campaigns that have been successful. Here are some examples:

Nike’s “Just Do It” campaign was very successful in promoting its brand and products.

Old Spice’s “The Man Your Man Could Smell Like” campaign was also successful in driving traffic and sales.

Red Bull’s content marketing efforts have also been very successful. They produce a lot of videos, articles, and other types of content that are all about extreme sports. This has helped to increase their brand awareness and sales.

Conclusion:

To sum up, It’s critical to applyecommerce  content marketing in order to boost traffic and conversions. Make sure to follow the tips above and measure your success along the way. And if you need some inspiration, check out some of the successful campaigns that other businesses have done. Good luck.

Content Marketing And Seo The Ultimate Short Read

Content Marketing and SEO Guide 2022

Content marketing and SEO are two of the most important aspects of online marketing. If you want to succeed in today’s digital age, you need to have a strong Content Marketing and SEO strategy.

Around 69% of marketers actively works on SEO with content marketing techniques.

In this guide, we will discuss the basics of Content Marketing and SEO, and teach you how to create a successful content marketing and SEO strategy for your business.

There are a few key elements that you need to include in your Content Marketing and SEO strategy:

• Keyword research
• Content creation
• On-page optimization
• Link building

If you want to get a clear overview of content marketing with proper Seo tips, this guide is for you. So, let’s get started!

Why SEO and Content Marketing Are Important?

In today’s digital age, it is essential to have a strong online presence. If you want your business to succeed, you need to be visible online and attract potential customers to your website. The concepts of content marketing and SEO are two of the most essential components of internet marketing, and they work together to help you achieve this goal.

SEO is short for Search Engine Optimization, and it refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs).

Content marketing is the process of creating and distributing high-quality content that attracts and engages your target audience. When used together, SEO and Content Marketing can help you attract more website visitors, generate leads, and convert more sales.

How to Create a Successful Content Marketing and SEO Strategy?

Now that you know why Content Marketing and SEO are important, let’s discuss how you can create a successful Content Marketing and SEO strategy for your business.

There are a few key elements that you need to include in your Content Marketing and SEO strategy:

• Keyword research
• Content creation
• On-page optimization
• Link building

If you want to learn more about each of these elements and how to implement them into your Content Marketing and SEO strategy, read on.

Keyword Research

One of the first things you need to do when creating a Content Marketing and SEO strategy is to conduct keyword research. Keyword research is the process of finding and choosing the right keywords to target in your content.

To do keyword research, you can use tools like Google AdWords Keyword Planner, SEMrush, or Moz Keyword Explorer. Once you have chosen the right keywords, you can start creating content around those keywords.

To be clear, for any marketing or product launch, it’s crucial to conduct thorough keyword research on the targeted subject. This is especially vital when starting a new business since they cannot afford to pay for advertising at first.

The recent google core update also impacts this keyword and that can affect the way we use them in our content marketing strategy.

Content Creation

After you have conducted keyword research and chosen the right keywords to target, it’s time to start creating content. Content creation is the process of developing and producing high-quality content that is relevant to your target audience.

When creating content, you need to make sure that it is well-written, informative, and engaging. You also need to ensure that your content contains the right keywords and is optimized for search engines.

If you’re not sure where to start, there are a few different types of content you can create:

Blog posts

A blog post means a piece of writing on a specific topic that is published on a website.

Articles

An article is a piece of writing that is published in a magazine or newspaper.

E-books

An e-book is an electronic book that can be downloaded and read on a computer, tablet, or e-reader.

Infographics

An infographic is a graphical representation of information.

Videos

A video is a multimedia file that can be played on a computer or mobile device.

On-page optimization

Once you have created your content, it’s important to optimize it for search engines. This process is known as on-page optimization, and it refers to the process of optimizing your website and content to rank higher on search engine results pages.

Some of the things you need to do to optimize your content include:

• Including keywords throughout your content
• Creating meta titles and descriptions
• Adding alt text to images
• Make sure your website is mobile-friendly

Besides these technical aspects, another thing you can do to optimize your content is to make sure it is high-quality and engaging. If your content is informative and well-written, people will be more likely to share it, which can help increase your website’s traffic.

Link Building

Link building is the process of creating links from other websites back to your own. Link building is important because it can help improve your website’s search engine ranking and visibility.

There are a few different ways you can build links:

Guest blogging

A guest blog is when you write a blog post for another website in exchange for a link back to your own website.

Link roundups

A link roundup is a blog post that includes a list of links to other websites on a particular topic.

Resource pages

A resource page is a website that contains a list of links to useful resources on a particular topic.

Broken link building

Broken link building is when you find broken links on other websites and replace them with links to your own website.

SEO Vs Content Marketing! Which One Should You Focus On First?

The answer to this question really depends on your business and your goals. If you’re a small business, it might be best to focus on SEO first since it can be a more cost-effective way to drive traffic to your website.

However, if you’re a larger company with a bigger budget, you might want to focus on content marketing first since it can help you build brand awareness and generate leads.

Ultimately, the best way to approach this decision is to experiment with both SEO and content marketing and see which one works best for your business.

Conclusion:

Both Content Marketing and SEO are important if you want your website to rank higher on search engine results pages and generate more traffic.

However, SEO is a more technical process, while content marketing is more focused on creating high-quality content. If you’re not sure where to start, it might be best to experiment with both methods and see which one works better for your business.

Why Content Marketing Is Important

Why Content Marketing is Important? 7 Reasons To Start Now

Why is content marketing important? It lifts your brand, creates awareness for you and your company, drives traffic,  generates leads and helps with sales. Let’s dive a little deeper with these 7 reasons.

Content Marketing is nowadays one of the most used terms in digital marketing. But Why Content Marketing is Important? Why every company should start creating content to promote their business?

If you’re not creating content for your business, you’re missing out on a huge opportunity. Content marketing can help you increase brand awareness, drive traffic to your wbsite, generate leads, and boost sales.

If you’re not convinced yet, keep reading. We’ll show you why content marketing is important and how content marketing can benefit your business in ways that other marketing strategies simply can’t.

In this article we will explain you the main reasons why Content Marketing is so important and how it can help your business to grow.

What is Content Marketing?

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Besides, content marketing is not about selling. It’s about creating relationships. When you create content that’s valuable and relevant to your audience, they will keep coming back for more.

And when you build a relationship of trust with them, they’re more likely to do business with you when they’re ready to buy.

In addition to building trust, content marketing can also help you:

Increase brand awareness

One of the main benefits of content marketing is that it can help increase brand awareness. By creating valuable content that’s relevant to your audience, you can not only build trust with them, but also raise awareness for your brand.

This can lead to more customers discovering your business and hopefully doing business with you. Also it will help you rank higher on search engines, which can also lead to more traffic and customers.

Generate leads and sales

Another benefit of content marketing is that it can help generate leads and sales for your business. You can not only develop trust with your audience by producing useful information that is relevant to them, but you may also pique their interest in what you have to offer by producing it. If they’re interested in what you have to offer, they’re more likely to buy from you.

Besides the benefits mentioned above, content marketing can also help improve your website’s SEO, build relationships with other businesses and influencers, and establish you as an expert in your industry.

Drive traffic to your website

If you own a website and that is related to your business then content marketing can help increase traffic to your website. Quality content will attract people to visit your site which can lead to more customers and sales.

Also , the more content you have on your site, the higher you will rank on search engines, which can also lead to more traffic and customers.

Generate leads

Lead generation is the process of converting strangers into prospects and then prospects into customers. And content marketing can do just that by providing valuable information that is relevant to your audience. If they find your content useful, they’re more likely to become leads and eventually customers.

Boost sales

One of the main goals of any business is to make sales and content marketing can help you with that. Sales and content marketing go hand-in-hand because without sales, there would be no business and without content marketing, there would be no way to generate leads and sales.

Build trust with your target audience 

Trust is the foundation of any relationship, especially the one between a business and its customers. You can help your target audience establish trust with you by providing them with useful and timely information using long-form content marketing.

If you deliver useful and relevant content to your readers, they are more likely to trust you. They’re also more likely to do business with you if they respect you.

Educate Your Target Audience

One of the best things you can do with content marketing is educate your target audience. Why is this important? Because the more they are aware of your goods or service, the more interested they will be in learning more about it.

Furthermore , by providing quality information, you can establish yourself as an expert in your industry. And when people see you as an expert, they’re more likely to trust you and do business with you.

So if you’re not already using content marketing to educate your target audience, we suggest you start today. It can really help boost your sales and bottom line.

So there you have it. These are just some of the reasons why content marketing is important. If you’re not already doing it, We suggest you start today. It can really help your business in a number of ways.

Why do businesses need a content strategy?

Businesses need a content strategy because it allows them to create relevant and engaging content for their target audience.

A content strategy also helps businesses to track their progress and see what is and isn’t working so that they can make necessary changes. You can also get a good idea of how your target audience is engaging with your content and what kind of content they prefer.

How often should businesses publish new content?

The question is depends on several factors such as the type of business, the size of their target audience, and how much content is already out there. A good rule of thumb is to aim for at least once a week, but more frequent publishing is usually better.

A simple question always expert asked Why is consistent publishing important? The answer is consistent publishing is important because it helps businesses build trust with their target audience.

When people see that you are regularly publishing new content, they are more likely to trust your business and become loyal customers.

Conclusion:

Why is content marketing important?

No matter the content marketing goals, all businesses can benefit from having a content strategy in place. Because content marketing requires ongoing effort, it’s important to consider how each piece of content will help you achieve your business goals while also connecting with your target audience.

Creating a content strategy helps ensure that your content is working as hard as it can to support your business.

So overall consideration, its easily said that content markting is important for any business that wants to not just survive, but also thrive in today’s digital world. I

t’s a field that is only going to become more and more popular as time goes on, so it’s crucial to get on board early and start reaping the benefits that content marketing can offer your business.