• You are here:
  • Home »
  • Author's Archive:

All posts by Greg Reed

copywriter for real estate

Copywriter For Real Estate

Copywriter For Real Estate That Google Loves

If you’re in the market for a real estate copywriter, you may be wondering if there’s a specific type of writer who is best suited for working in the real estate industry.

In this blog post, we’ll take a look at what it takes to be a successful copywriter for real estate and what kind of skills you need to succeed in this field.

A copywriter for real estate must know the real estate market as the conditions differ dramatically between countries and within each country. It’s all very different.

We’ll also discuss the benefits of working with a freelance copywriter and why you may want to consider hiring one for your next project.

So, whether you’re an experienced agent or developer looking for someone to help take your business to the next level, or you’re just getting started and are looking for some guidance, read on! You won’t regret it!

What is a copywriter for real estate

A real estate copywriter is a professional writer who specializes in creating compelling, persuasive, and interesting marketing materials for the real estate industry.

This can include everything from website content and brochures to email campaigns and social media posts.

A good real estate copywriter will have a deep understanding of the industry and the specific needs of their clients. They’ll also have a keen eye for detail and be able to create content that is both accurate and engaging.

What’s the difference of a copywriter vs copy editor

A copywriter is someone who writes original content, whereas a copy editor is responsible for reviewing and editing existing content.

While both roles are important in the real estate industry, a copywriter is often the one who has the most impact on a project’s success.

This is because they’re responsible for creating the initial content that will be used to market a property or development.

A copy editor may make changes to improve the clarity or flow of the text, but they typically don’t have as much control over the overall message that’s being conveyed.

What skills does a copywriter need

In order to be successful, a real estate copywriter must have excellent writing skills. They should be able to clearly and concisely communicate complex information in an interesting and engaging way.

They should also be comfortable working with different mediums, such as website content, email campaigns, and social media posts.

It’s also important for real estate copywriters to be well-versed in the industry. They should have a good understanding of the different types of properties, as well as the process of buying and selling property.

Additionally, they should be able to research and gather data from a variety of sources. This will allow them to create accurate and up-to-date content.

Why hire a freelance copywriter for real estate

There are many benefits to working with a freelance copywriter, especially if you’re in the real estate industry.

For one, a freelance copywriter will have the time and flexibility to dedicate to your project. They’ll also be able to work with you closely to ensure that the final product is exactly what you’re looking for.

Another benefit of working with a freelance copywriter is that you’ll save money. When you work with an agency or in-house team, you’re often paying for overhead costs such as office space and employee benefits.

When you work with a freelance copywriter, you’re only paying for the time and expertise of the writer, which can save you a significant amount of money.

Lastly, working with a freelance copywriter gives you the opportunity to build a long-term relationship with someone who understands your business and can help you grow it.

When you work with an agency, you’re often working with different people on each project, which can make it difficult to build a rapport.

Real estate copy examples

If you’re still not convinced that you need a real estate copywriter, take a look at some of the examples below. These are just a few of the ways that a copywriter can help you market your property or development.

1. Create an eye-catching website: A well-written website is one of the most important marketing tools for any business, especially in the real estate industry.

A good copywriter will be able to create content that is both informative and engaging. They’ll also be able to use SEO keywords to ensure that your website appears high in search engine results.

2. Write compelling email campaigns: Email marketing is a great way to stay in touch with your clients and keep them updated on your latest listings.

However, it’s important to make sure that your email campaigns are well-written and interesting, otherwise, they’ll likely be ignored.

3. Create engaging social media posts: Social media is a great way to connect with potential clients and promote your brand.

However, in order to be successful, you need to create posts that are interesting and engaging. A good copywriter will be able to help you do this.

4. Write compelling sales materials: Sales materials, such as brochures and flyers, are a great way to promote your listings.

However, it’s important to make sure that they’re well-written and persuasive. A good copywriter will be able to help you create sales materials that are both informative and engaging.

5. Develop an effective marketing strategy: A good marketing strategy is essential for any business, but it’s especially important in the real estate industry.

A good copywriter will be able to help you develop an effective marketing strategy that includes a mix of online and offline marketing tactics.

Contact me and ask for my copywriter for real estate portfolio

Real estate listing copywriter

Need help with writing a listing presentation. I can help you.

How a copywriter for real estate trains?

A good copywriter for real estate should have excellent writing skills, as well as be able to understand the complexities of the real estate industry.

They should also be able to create content that is both informative and engaging. In addition, they should be familiar with SEO keywords and be able to use them effectively.

I studied under the best copywriters and direct marketers in the world including:

  • Ben Settle
  • Ray Edwards
  • Michael Shreeve
  • Neville Medora
  • Dan Kennedy
  • Frank Kern

paying thousands of dollars in tuition.

Real estate copywriting rates

Every job is different. It depends a lot on the complexity and time that will need to be invested.

The better question a customer needs to ask rather than how much the service will cost but what value the copy will create.

In my case a customer is getting 17+ years as a copywriter for real estate. I’m not cheap.

Real estate copywriter – Sydney, Melbourne and Brisbane

I understand Australian real estate markets having been an active agent, real estate manager, real estate conference speaker, and real estate growth strategist for 30 + years.

If you are looking for a real estate copywriter in Sydney, Melbourne or Brisbane, then please contact me today. I would be happy to chat further.

Contact me or Book a Call


A good real estate copywriter can help you market your property or development in a variety of ways.

They can create an eye-catching website, write compelling email campaigns, create engaging social media posts, and develop an effective marketing strategy.

If you’re looking for a real estate copywriter, then contact me today. I would be happy to chat further.

content marketing on social media

Content Marketing On Social Media 2022

How to Succeed at Content Marketing on Social Media

Want to succeed  on social media with content marketing. Remember these three key strategis: content, engagement and distribution. Now lets explore this more in depth.

Social Media is the perfect platform for content marketing. It allows you to reach a large audience with your message and engage with them on a personal level. However, social media can also be a minefield if you’re not careful.

According to statista data, worldwide social media usage has increased from 2 hours 27 minutes per day in the 2021-22 years, implying that people’s time spent on social media is only growing. So, how can you make sure that your content marketing campaign is successful on social media?

To know the strategy, we will let you know how you can succeed  at content marketing on social media.

The following tips will make sure that your content is seen by the right people and gets the engagement that you’re looking for.

What Are The Effective Step to  Content Marketing on Social Media?

The effectiveness  of your content marketing on social media depends on several factors. Let’s take a look at the most important ones.


Your content is the foundation of your social media campaign. Make sure that it is high quality and relevant to your audience.


Once you have created great content, you need to make sure that it reaches your target audience. Use social media platforms and tools to distribute your content and make it easy for people to find.


Once people have started viewing your content, you need to engage with them. Social media is all about conversation, so make sure that you’re responsive to comments and questions.

So, How do you go about doing it?

Determine your goals and target audience

First thing first, when you decide  to  use social media for content marketing, you should have a clear understanding of what your goals are. Content marketing can be used for various purposes such as lead generation, brand awareness, or even just staying top of mind.

No matter what your goal is, make sure it is specific, measurable, attainable, relevant and time-bound (SMART). For social media specifically, you should also have a target audience in mind. This will help determine which platform(s) to use and what kind of content to post.

Create valuable and engaging content

Once you have your goals and target audience sorted out, it’s time to start creating content. But not just any kind of content, your content should be valuable and engaging.

Your target audience should be able to get something out of every piece of content you post, whether it is helpful information, entertainment or both. If you can provide value, you will be more likely to achieve your content marketing goals.

Think about what kind of content would be most helpful or interesting to your target audience and start creating accordingly. If you’re not sure where to start, consider using social media listening tools to see what kinds of topics are being talked about the most.

Optimize your social media profiles

Make sure your social media profiles are optimized for content marketing. This means having a profile that is searchable and keyword rich. It also means making sure your profile includes links to your website or blog.

Content marketing on social media can be a great way to reach new audiences and promote your brand. However, it’s important to make sure you are doing it right. By optimizing your social media profiles, you can ensure that your content is reaching the right people.

Use effective hashtags

Hashtag  use can be a great way to reach new audiences on social media. When used effectively, hashtags can help you connect with people who are interested in your content. However, it’s important to use hashtags sparingly. Overuse of hashtags can make your content appear spammy and turn off potential customers.

Create shareable content

If you want people to share your content, you need to create content that is worth sharing. This means creating content that is interesting, informative, and valuable. Content that is simply a sales pitch will not be as successful as content that provides value to the reader.

Promote your content regularly

Don’t just create content and then forget about it. Make sure you are promoting your content on a regular basis.

This means sharing it on social media, sending out email newsletters, and even creating physical marketing materials. By promoting your content regularly, you can ensure that more people will see it and be interested in what you have to say.

Analyze your results and adjust your strategy as needed

Finally, don’t forget to analyze your results. Content marketing is not a one-size-fits-all proposition. What works for one company may not work for another. Be sure to track your results and adjust your strategy as needed. Social media  analytics can be a great way to track your progress and see what is working. By analyzing your results, you can make sure that your content marketing strategy is on track.

How often should I post new content on my social media accounts?

This is a difficult question to answer because it depends on your industry and audience. However, a good rule of thumb is to post new content at least once per week.

More frequent posting may be necessary if you are in a fast-paced industry or if you are trying to reach a large audience. Conversely, less frequent posting may be appropriate if you are in a slower-paced industry or if you are only trying to reach a small number of people.

But social media  isn’t just about posting new content. It’s also about engaging with your audience. So, even if you only post new content once per week, be sure to engage with your followers on a daily basis. This means responding to comments, liking and sharing other people’s content, and generally being active on social media.

Do I Need  to Post Content on Every Social Media Platform?

No, you don’t need to be on every social media platform. In fact, it’s often better to focus your efforts on a few platforms that are most relevant to your industry and audience. For example, if you are a BtoB company, LinkedIn may be a more effective platform than Snapchat. Conversely, if you are a BtoC company, Snapchat may be a better platform than LinkedIn.

However twitter, facebook, instagram, youtube,  tiktok, and pinterest are some of the  most popular social media platforms and it’s generally a good idea to have a presence on all of them.


We all know how the impact of social media in  our lives, Content marketing on social media is a very effective way to reach out new customers or even old ones.

There are some key things to do like using hashtags, creating shareable content, promoting your content and analyzing your results which will give you a successful Content marketing on social media strategy.

So, if  you want to take your business to the next level, consider content marketing on social media.


ecommerce content marketing

Drive Traffic With ECommerce Content Marketing

Ecommerce Content Marketing: How to Drive Traffic and Increase Conversions

If you’re running an online store, then you know that traffic and conversions are key to your success.

In this blog post, we’ll discuss some tips for driving traffic and increasing conversions through content marketing. Content marketing is one of the most effective ways to reach your target audience and convert them into customers. By creating high-quality content that’s relevant to your niche, you can attract more visitors to your store and encourage them to make a purchase.

What is eCommerce content marketing and why should you care?

ECommerce content marketing is a way to market your business by creating and sharing content that is relevant to your niche. By creating high-quality content, you can attract more visitors to your store and encourage them to make a purchase.

Most of the time eCommerce content marketing will live in the form of blog posts, infographics, or even videos that can be used to drive traffic back to your site. Content marketing is an important part of any digital marketing strategy and should not be overlooked.

Content marketing with eCommerce is what you should care about because it will help increase traffic and conversions to your store. With the right and pick step by step guide, you will be on your way to creating beautiful content that is sure to attract new visitors and customers.

Now let’s get into how you can increase traffic and conversions with content marketing for eCommerce.

There are a few key things you’ll want to keep in mind when creating content for your eCommerce store:

  • Make sure your content is relevant to your niche
  • Write in a clear and concise manner
  • Use strong calls to action
  • Optimize your content for search engines

By following these tips, you can create high-quality content that will help you increase traffic and conversions. Content marketing is an essential part of any digital marketing strategy, so make

How can eCommerce content marketing help drive traffic and conversions?

There are a few ways that eCommerce content marketing can help drive traffic and conversions:

  • Content can be used to rank higher in search engines, which will result in more organic traffic.
  • Content can be shared on social media, which will help to increase reach and exposure.
  • Content can be used to build relationships with potential customers and convert them into sales.

Most of the time eCommerce platforms always rely on content marketing in some way to improve the business. Content marketing should not be overlooked as it can help increase traffic and conversions for your store.

The basics of creating great eCommerce content arketing

When you create e-commerce content for your website or eCommerce platform, you should always take care of the whole process of how the content is made and what are its objectives of it.

Content marketing is not about creating any old blog post or infographic – it’s about creating high-quality, relevant, and engaging content that will appeal to your target audience.

For some reason, you may need to implement several marketing techniques to reach your targetted customers including e-mail marketing, influencer marketing, or even paid ads. But the most important is to produce high-quality content that will help you stand out from the competition and attract new visitors to your store.

Here are a few tips for creating great eCommerce content:

Write RELEVANT Content

The first and most important rule of content marketing is to write RELEVANT Content. This means that your content must be closely related to the products or services that you sell. If you sell women’s fashion, your content should be about fashion, style, trends, etc.

Make It Engaging and visually appealing

Your content should be engaging and visually appealing. This means that it should be interesting to read and/or watch. It should also be well-designed and easy on the eyes. Remember, you want people to actually read or watch your content, so make sure it’s something that they’ll enjoy.

Use Strong Calls to Action

Your content should always have a strong call to action. This means that you should tell your readers or viewers what you want them to do after they’ve read or watched your content. Do you want them to buy something? Sign up for your newsletter. Follow you on social media? Whatever it is, make sure your call to action is clear and easy to follow.

Optimize Your Content for Search Engines

Last but not least, make sure you optimize your content for search engines. This means using the right keywords and phrases so that people can find your content when they search for it online. If you’re not sure how to do this, there are plenty of resources and tutorials available online.

Tips for promoting your eCommerce content

There are a few things you can do to promote your eCommerce content and increase its reach and exposure:

Share it on Social Media

One of the best ways to promote your content is to share it on social media. This will help to reach a larger audience and expose your content to more people. Make sure to post it on all of your social media channels, and encourage your followers to share it with their friends.

Submit it to Directories and Websites

Another great way to promote your content is to submit it to directories and websites. This will help to increase its reach and exposure even further. There are a number of different directories and websites that you can submit your content to, so make sure to do some research and find the ones that are most relevant to your business.

Email it to Your Subscribers

If you have a mailing list or newsletter, make sure to email your content to your subscribers. This is a great way to ensure that they see it and have a chance to read it.

There are a number of different ways to promote your eCommerce content. These are just a few of the most effective methods. Experiment with different techniques and see what works best for you and your business.

Measuring the success of your eCommerce content marketing efforts

After doing the procedure for the eCommerce Content Marketing, it is time to measure the success of your efforts. Here are some ways:

  • Check the traffic of your website through Google Analytics or any other tools. You can see how many people visit your site and read your content after seeing it from social media, directories, or other websites.
  • Check the conversion rate. This can be done by seeing how many people buy something from your website after reading your content.
  • Check the engagement rate. You can see this from the comments, shares, and likes that your content gets.
  • Check the bounce rate. This is the percentage of people who leave your website after reading only one page.

Examples of successful eCommerce content marketing campaigns?

There are lots of eCommerce Content Marketing Campaigns that have been successful. Here are some examples:

Nike’s “Just Do It” campaign was very successful in promoting its brand and products.

Old Spice’s “The Man Your Man Could Smell Like” campaign was also successful in driving traffic and sales.

Red Bull’s content marketing efforts have also been very successful. They produce a lot of videos, articles, and other types of content that are all about extreme sports. This has helped to increase their brand awareness and sales.


To sum up, It’s critical to applyecommerce  content marketing in order to boost traffic and conversions. Make sure to follow the tips above and measure your success along the way. And if you need some inspiration, check out some of the successful campaigns that other businesses have done. Good luck.

content marketing and seo

Content Marketing And Seo The Ultimate Short Read

Content Marketing and SEO Guide 2022

Content marketing and SEO are two of the most important aspects of online marketing. If you want to succeed in today’s digital age, you need to have a strong Content Marketing and SEO strategy.

Around 69% of marketers actively works on SEO with content marketing techniques.

In this guide, we will discuss the basics of Content Marketing and SEO, and teach you how to create a successful content marketing and SEO strategy for your business.

There are a few key elements that you need to include in your Content Marketing and SEO strategy:

  • Keyword research
  • Content creation
  • On-page optimization
  • Link building

If you want to get a clear overview of content marketing with proper Seo tips, this guide is for you. So, let’s get started!

Why SEO and Content Marketing Are Important?

In today’s digital age, it is essential to have a strong online presence. If you want your business to succeed, you need to be visible online and attract potential customers to your website. The concepts of content marketing and SEO are two of the most essential components of internet marketing, and they work together to help you achieve this goal.

SEO is short for Search Engine Optimization, and it refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs).

Content marketing is the process of creating and distributing high-quality content that attracts and engages your target audience. When used together, SEO and Content Marketing can help you attract more website visitors, generate leads, and convert more sales.

How to Create a Successful Content Marketing and SEO Strategy?

Now that you know why Content Marketing and SEO are important, let’s discuss how you can create a successful Content Marketing and SEO strategy for your business.

There are a few key elements that you need to include in your Content Marketing and SEO strategy:

  • Keyword research
  • Content creation
  • On-page optimization
  • Link building

If you want to learn more about each of these elements and how to implement them into your Content Marketing and SEO strategy, read on.

Keyword Research

One of the first things you need to do when creating a Content Marketing and SEO strategy is to conduct keyword research. Keyword research is the process of finding and choosing the right keywords to target in your content.

To do keyword research, you can use tools like Google AdWords Keyword Planner, SEMrush, or Moz Keyword Explorer. Once you have chosen the right keywords, you can start creating content around those keywords.

To be clear, for any marketing or product launch, it’s crucial to conduct thorough keyword research on the targeted subject. This is especially vital when starting a new business since they cannot afford to pay for advertising at first.

The recent google core update also impacts this keyword and that can affect the way we use them in our content marketing strategy.

Content Creation

After you have conducted keyword research and chosen the right keywords to target, it’s time to start creating content. Content creation is the process of developing and producing high-quality content that is relevant to your target audience.

When creating content, you need to make sure that it is well-written, informative, and engaging. You also need to ensure that your content contains the right keywords and is optimized for search engines.

If you’re not sure where to start, there are a few different types of content you can create:

Blog posts

A blog post means a piece of writing on a specific topic that is published on a website.


An article is a piece of writing that is published in a magazine or newspaper.


An e-book is an electronic book that can be downloaded and read on a computer, tablet, or e-reader.


An infographic is a graphical representation of information.


A video is a multimedia file that can be played on a computer or mobile device.

On-page optimization

Once you have created your content, it’s important to optimize it for search engines. This process is known as on-page optimization, and it refers to the process of optimizing your website and content to rank higher on search engine results pages.

Some of the things you need to do to optimize your content include:

  • Including keywords throughout your content
  • Creating meta titles and descriptions
  • Adding alt text to images
  • Make sure your website is mobile-friendly

Besides these technical aspects, another thing you can do to optimize your content is to make sure it is high-quality and engaging. If your content is informative and well-written, people will be more likely to share it, which can help increase your website’s traffic.

Link Building

Link building is the process of creating links from other websites back to your own. Link building is important because it can help improve your website’s search engine ranking and visibility.

There are a few different ways you can build links:

Guest blogging

A guest blog is when you write a blog post for another website in exchange for a link back to your own website.

Link roundups

A link roundup is a blog post that includes a list of links to other websites on a particular topic.

Resource pages

A resource page is a website that contains a list of links to useful resources on a particular topic.

Broken link building

Broken link building is when you find broken links on other websites and replace them with links to your own website.

SEO Vs Content Marketing! Which One Should You Focus On First?

The answer to this question really depends on your business and your goals. If you’re a small business, it might be best to focus on SEO first since it can be a more cost-effective way to drive traffic to your website.

However, if you’re a larger company with a bigger budget, you might want to focus on content marketing first since it can help you build brand awareness and generate leads.

Ultimately, the best way to approach this decision is to experiment with both SEO and content marketing and see which one works best for your business.


Both Content Marketing and SEO are important if you want your website to rank higher on search engine results pages and generate more traffic.

However, SEO is a more technical process, while content marketing is more focused on creating high-quality content. If you’re not sure where to start, it might be best to experiment with both methods and see which one works better for your business.

why content marketing is important

Why Content Marketing Is Important

Why Content Marketing is Important? 7 Reasons To Start Now

Why is content marketing important? It lifts your brand, creates awareness for you and your company, drives traffic,  generates leads and helps with sales. Let’s dive a little deeper with these 7 reasons.

Content Marketing is nowadays one of the most used terms in digital marketing. But Why Content Marketing is Important? Why every company should start creating content to promote their business?

If you’re not creating content for your business, you’re missing out on a huge opportunity. Content marketing can help you increase brand awareness, drive traffic to your wbsite, generate leads, and boost sales.

If you’re not convinced yet, keep reading. We’ll show you why content marketing is important and how content marketing can benefit your business in ways that other marketing strategies simply can’t.

In this article we will explain you the main reasons why Content Marketing is so important and how it can help your business to grow.

What is Content Marketing?

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Besides, content marketing is not about selling. It’s about creating relationships. When you create content that’s valuable and relevant to your audience, they will keep coming back for more.

And when you build a relationship of trust with them, they’re more likely to do business with you when they’re ready to buy.

In addition to building trust, content marketing can also help you:

Increase brand awareness

One of the main benefits of content marketing is that it can help increase brand awareness. By creating valuable content that’s relevant to your audience, you can not only build trust with them, but also raise awareness for your brand.

This can lead to more customers discovering your business and hopefully doing business with you. Also it will help you rank higher on search engines, which can also lead to more traffic and customers.

Generate leads and sales

Another benefit of content marketing is that it can help generate leads and sales for your business. You can not only develop trust with your audience by producing useful information that is relevant to them, but you may also pique their interest in what you have to offer by producing it. If they’re interested in what you have to offer, they’re more likely to buy from you.

Besides the benefits mentioned above, content marketing can also help improve your website’s SEO, build relationships with other businesses and influencers, and establish you as an expert in your industry.

Drive traffic to your website

If you own a website and that is related to your business then content marketing can help increase traffic to your website. Quality content will attract people to visit your site which can lead to more customers and sales.

Also , the more content you have on your site, the higher you will rank on search engines, which can also lead to more traffic and customers.

Generate leads

Lead generation is the process of converting strangers into prospects and then prospects into customers. And content marketing can do just that by providing valuable information that is relevant to your audience. If they find your content useful, they’re more likely to become leads and eventually customers.

Boost sales

One of the main goals of any business is to make sales and content marketing can help you with that. Sales and content marketing go hand-in-hand because without sales, there would be no business and without content marketing, there would be no way to generate leads and sales.

Build trust with your target audience 

Trust is the foundation of any relationship, especially the one between a business and its customers. You can help your target audience establish trust with you by providing them with useful and timely information using long-form content marketing.

If you deliver useful and relevant content to your readers, they are more likely to trust you. They’re also more likely to do business with you if they respect you.

Educate Your Target Audience

One of the best things you can do with content marketing is educate your target audience. Why is this important? Because the more they are aware of your goods or service, the more interested they will be in learning more about it.

Furthermore , by providing quality information, you can establish yourself as an expert in your industry. And when people see you as an expert, they’re more likely to trust you and do business with you.

So if you’re not already using content marketing to educate your target audience, we suggest you start today. It can really help boost your sales and bottom line.

So there you have it. These are just some of the reasons why content marketing is important. If you’re not already doing it, We suggest you start today. It can really help your business in a number of ways.

Why do businesses need a content strategy?

Businesses need a content strategy because it allows them to create relevant and engaging content for their target audience.

A content strategy also helps businesses to track their progress and see what is and isn’t working so that they can make necessary changes. You can also get a good idea of how your target audience is engaging with your content and what kind of content they prefer.

How often should businesses publish new content?

The question is depends on several factors such as the type of business, the size of their target audience, and how much content is already out there. A good rule of thumb is to aim for at least once a week, but more frequent publishing is usually better.

A simple question always expert asked Why is consistent publishing important? The answer is consistent publishing is important because it helps businesses build trust with their target audience.

When people see that you are regularly publishing new content, they are more likely to trust your business and become loyal customers.


Why is content marketing important?

No matter the content marketing goals, all businesses can benefit from having a content strategy in place. Because content marketing requires ongoing effort, it’s important to consider how each piece of content will help you achieve your business goals while also connecting with your target audience.

Creating a content strategy helps ensure that your content is working as hard as it can to support your business.

So overall consideration, its easily said that content markting is important for any business that wants to not just survive, but also thrive in today’s digital world. I

t’s a field that is only going to become more and more popular as time goes on, so it’s crucial to get on board early and start reaping the benefits that content marketing can offer your business.

How To Write Sexy Emails Even For Real Estate

We’re Bring Sexy Emails Back, Yeah!

If the words sexy emails have got you a little hot n bothered, clammy hands and you’ve opted for a dark quiet corner while wearing an overcoat to read this email, lighten up. There are some hot tips here but you can still leave your hat on.

Justin Timberlake might have brought sexy back a for years ago, but if your memory is fading I’ve got 5 essential tips to make your sexy emails pop.

Sexy Emails #1 – What Are You Selling Baby?

Does your brand and its products and services ooze sexiness or are you the more prim and proper type. Are you the lights on or off type of gal or guy.

Some industries gush raunchiness. Food is one that comes (oops there’s another spelling here….) to mind. The aromatic smell of coffee. The full plumpness of a mouthwatering, juicy strawberry.

But some not so spunky industries could incorporate sexy emails into their marketing. What about tyres being described as ‘full and round’ or used in the text of describing a special person as ‘low mileage and good rubber all round’.

Real estate shouldn’t be unsexy either. How about some bathroom taps being described as ‘limped shaped but hard at the same time. Or a roll on freshly cut lawn is as good as a roll in the hay.

Sexy Emails #2 – Heighten The Senses

Describing anything where you can introduce perhaps all five senses can be extremely powerful. Touch, smell, sight, sound and taste are all senses that send your sexy emails through the roof.

Bring to life boring products like a lawn mower with a bit of sexiness. An idling engine before the thrust of trimming her lawn evokes a lot of pleasurable images.

What about the girl who couldn’t keep her hands of her boyfriend’s tackle when they were on a fishing trip.

Sexy Emails #3 – Moderation Builds A Lasting Relationship

You’ve got to know when to hold it as Kenny Rogers told us. You can’t over do the sexy innuendos unless your real message may get lost. The purpose of every email is to get the get the reader to take some form of action. Which reminds me. Do forget to grab your free copy of my book.

Sexy Emails #4 – Give Good HEADlines

No matter whether you’re  writing an email, blog post or a marketing booklet, you need to have a great headline if you want to get your message read. I know you’ve got this far because my sexy emails headline got you in. I’m hoping I’m living up to your expectations and performing.

Here’s a couple of sexy headlines for everyday products:

“Brass Knobs You Won’t Be Able To Keep Your Hands Off” (a tap ware company)

“A Raspberry Tart Recipe That’ll Have Him Coming Back For More”  (cooking book or bakery)

Sexy Emails #5 – Use Stories To Continue The Journey

A picture might paint a thousand words but words heighten the experience. Add a little spice to your sexy emails by describing a story to take your readers on a journey. Descriptive words help to make the mind wander creating images that encapsulates your reader. Ooooh I’m ready for a story right now.

But don’t be too descriptive or drop in names that might land you in trouble. “The night I spent with Elle McPherson” sounds great but she probably won’t reminder you from the other 473 people in the crowd at the art gallery opening she hosted.


Spicing up your emails with a bit of sexiness can entice your reader to hang in a bit longer – you we all like to go a bit longer (except for the guys at TheShortReads.com who are big on quickies).

The 5 essential ingredients you need for sexy emails are:

  1. Hot headlines
  2. Involving ALL the senses
  3. Having a story
  4. Making sure it fits with what you are selling
  5. Using sex in moderation (really?)

Over to you – you sexy, wild, email writing proficiendo

Email Marketing Content Exploding In 2020

In a world where we are told that content is king, it appears that we have to produce more content if we are ever going to be found. Another task, another distraction. And then there’s so much different forms of content – blog posts, web copy, social media posts that we need to be across. Email marketing content is just another thing for us to get right. Really?

Email marketing content is highly valuable information produced as articles or posts in both long and short form delivered via email written in a language that keeps the reader coming back for more.

But what does that mean? What do we REALLY have to do to provide good email marketing content? Let’s take a look.

What is Email Marketing Content?

Over time, email marketing is becoming the most popular platform for marketing. Many companies produce effective email marketing content to persuade people on the other side of the screen.

Email marketing content encompasses the written material which is used to convince people through the email. The content is written for various purposes including advertisements, commercial messages, sales of goods or a call for business. Email marketing content helps people in various areas of life.

Purpose of Email Marketing Content

  • It is used for sending commercial messages
  • Advertisements are done through the email marketing content
  • Email marketing content aims at acquiring new customers and enhancing the relationship with the existing ones.
  • The content of email marketing is very crucial in developing the relationship of loyalty, trust, and to promote the brand.

How to produce effective email marketing content?

Producing an eye-catching email marketing content is both a science and an art.

6 strategies that’ll make you an email marketing ‘guru’

  • Be clear about your goals– be clear about the purpose and goals. When you are clear about your goals, you will be able to produce valuable content.
  • Make your content persuading– eye-catching content is essential to persuade or develop the interest of the reader.
  • Appropriate use of words- choosing the right words in marketing emails is essential. Make your email marketing content free of any mistakes or abusive words.
  • Know your audience– be aware who your audience is and write the content in the way they will understand. Write the content by keeping the intended audience in your mind. Moreover, you can know the interest of your audience and can figure out their interests.
  • Keep your content simple- produce easily understandable content.
  • Reread the content- before sending the Email, reread the content to make it free from mistakes.

Who should email marketing content target?

The target audience of your email marketing content should depend on the purpose at which your marketing is aimed.

  • The target audience should be the one who is most likely to purchase your goods or avail of the services.
  • If you are the owner of Furniture Company, your target audience would be house owners or tenants.
  • If you are seeking promotions for your toy store, then the target audience would be aunts, parents, grandparents, and uncles or the person who is most likely to buy the toys.

Why is email marketing content still relevant?

At the early age of the internet, everyone loved sending and receiving the Email. But now technology is at new heights of advancement. There is no fascination left in sending and receiving emails as it was in the past. However, email marketing content is still relevant due to various reasons.

It’s relevant – here’s 3 reasons why!

  • Emails are a good source of reaching customers frequently- people can easily access the email marketing content while staying within their comfort zone. Moreover, with email marketing content, you don’t need to be in the hassle of short memory space.
  • Email marketing content keeps you informed about trending brands – email marketing content keeps the customers up-to-date about the recent trends and brands in the market.
    Moreover, it keeps you well aware of the new styles or sales of your favorite clothing brands.
    Furthermore, it helps individuals in finding the job relevant to their field while staying under their house premises.
  • Email Marketing content is easily accessible and inexpensive– email marketing content is easy to access. The audience does not need to put much effort to access the content. They can easily view the content with a single tap. Furthermore, it is inexpensive, which makes it highly desirable even at the present time.

When to use email marketing content?

Timing is crucial in making your email marketing content work effectively.  Therefore, marketers should choose the time wisely to make email marketing function optimally.

  • Send email marketing content on weekends– people tend to be occupied with different chores during weekdays. Therefore send the content on the weekends. There is a higher probability of people reading your content on weekends than weekdays.
  • Choose daytime to use your content- we all are well aware that at night, people most probably sleep or are on rest mode. People keep themselves out of any reading or psychologically tiring tasks. Therefore, the best time to use your content is during day time. There is a higher probability of people attending your content at day time than night time.
  • Avoid Mondays to use your content- as the week starts with Monday and is often disliked by the majority of the people. Moreover, people may already be flooded by their office workload. Furthermore, they may have received many of the emails regarding their job on the weekend. They may delete all the emails as considering them unnecessary. So avoid Mondays correctly to use your content.

What language should be used in email marketing content?

Here are the few language tips you must keep in mind before writing influential email marketing content:

  • Use language understandable by your intended audience– Before starting writing email marketing content, you must know who your intended audience is. Make yourself clear that to whom you are writing the content either audience is educated, or uneducated. Moreover, you can check which language is easily understandable by your audience.
  • Use simple words– use simple and easily understandable language and choose appropriate words. Do not use abusive language. Do not complicate it for you and the reader as well.
  • Avoid abusive language or harsh words– Be wise while choosing your words and language. Clear yourself about your goal of writing content. Your goal must be to persuade the reader instead of degrading them. Therefore, avoid the grammar or words which abide your audience from getting the services you offer.
  • People during marketing usually use complicated or high-level language which may not fascinate the audience and which may result in loss of their interest. Instead of producing positive effects, marketer’s efficiency of high-level English may lead him to the negative consequences.


Email marketing content is viable and essential in helping you build long term relationships with your customers.

Produce high quality valuable articles or posts that speak to the reader in a language they resonate with.

Focus on the relationship but be mindful that a sale does need to occur, even if your call to action is just to book an appointment

The reason billions of emails are sent daily is because they work – just make your email marketing content good!

Email Marketing Costs For Those On A Budget

What does it cost for Email marketing?

Email marketing cost – it’s variable. Your distribution provider, content creation, type of email campaigns and the consistency of providing high quality information via email have to be taken into consideration to determine your costs


Industry sources (McKinnsey Research)  tell us that for every $1 spent on email marketing, a return of $44 is earned. Way better than social media especially Facebook!

Email marketing is indeed the best way for advertising and marketing the products or services which various businesses offer.

Email marketing is an excellent source of building trust and loyalty between customers and companies.

However, questions which arise in everyone’s mind are how much does it costs? And is it worth it? We will address all of your cost concerning queries in this section.

An email marketing cost varies depending on the type of business. The price also depends on various other factors, including:

  • The costs of the service providers
  • The amount of the fees invested
  • The amount of time spent during email marketing
  • Goals of the business
  • Size of the market
  • Number of subscribers

Email marketing cost considerations

  • Cost of self-managed campaigns-

    If a mid-size company is a self-managing the campaigns, they are likely to spend $9-$1,000 each month on email marketing.

  • Cost of agency-managed campaigns

    – If a mid-size business is working with an agency to manage the email marketing campaigns, then it will cost $500-$2500 each month to the company, including some content creation

Factors Impacting Email Marketing  Cost

When it comes to finding out the cost of email marketing, then there are various factors which contribute to its value.

  • Nature of the advertisement- to determine the prices of email marketing, it is necessary to consider that what the quality of the ad is.

    Whether you are going to market, sell out, or advertise a single product, two products, or multiple products.

    The various products will, of course, cost higher than only products.

  • The number of people you are going to send an email- This is an essential part in determining the price for email marketing.

    If you are going to send an email to a large population, then the cost will be higher as well.

  • The email design- If the email design is sophisticated and include a large number of designs and frames, then it will impact the email marketing pricing.

    The more complicated your email will be, the more it will require time for its coding, and hence the pricing will also be more excellent.

  • Quality of email list- excellent variety of current email list requires less work to implement email marketing.

    Less work costs a small amount of money for the email.

    But the list needs to be ‘live’. By that I mean not ‘dead’ or inactive. It’s difficult to sell to lists that don’t want to hear from you.

  • Authentic support behind marketing efforts- To be successful in your email marketing, you need to have a website which will support what you are claiming.

    Otherwise, your words will be a challenge only.

    You must have the supporting tools such as websites, social media, and other sources to aware your audience about the authenticity of what you are saying.

  • Current strategy that business offers- Does your business strategy best fits in with the email marketing efforts?

    If the business strategy, tools, software, and knowledge is following your email marketing efforts, then it will be cost effective.

Planning an email marketing strategy  

Planning is essential to make any project, advertisement, and marketing campaigns successful. The approach can lead to a beautifully designed persuading email.

– this An email without proper planning or strategy can end up creating a mess instead of being influential. Following questions must be kept in mind while planning the strategy:

  • Who will be your targeted population whom you are going to send these emails?
  • What is the purpose of sending emails?
  • How many times will you send emails?
  • What are your goals?

These questions must be discussed with the client to make planning effective.

Purpose of Email writing – this adds to your email marketing cost

Email marketing requires a person to write an email to the individual to serve various purposes.

  • Emails are sent to enhance the relationship of the organization with the customers.
  • Emails help to build the relationship of trust, honesty, and loyalty.
  • Emails are sent to acquire new customers.
  • Sending emails aims at persuading people to purchase your good or services
  • Sending emails is an excellent way of connecting with people within a short period
  • Sending email increases the sales conversation with customers
  • It helps in building a list which allows people to communicate with a lot of people instantly
  • Email writing is an effective way of getting feedback from customers immediately

Types of the emails – email marketing cost differs

There are various types of emails which provide a powerful and effective way to build a loyal relationship with the customers. In this section, we are going to mention a few of the types of emails.

  • Email Drip campaign- email drip campaign is an excellent way of building up a relationship with the customers.

    When you get new customers, what you need to do is to get full advantage of their enthusiasm and excitement.

    A drip campaign comprises of emails which are sent automatically on a schedule set. Drip campaign contains many different types, including shopping carts, new subscriber, educational, re-engagement, competitive, promotional, and training, and many others.

  • Broadcast Emails- broadcast emails mean to send your email to a large number of subscribers at the same time.

    This is the most useful type when you have to send a single email to a large number of people. That’s why these emails are also said to be the bulk or mass emails.

    The emails greatly benefit the used by strengthening the relationship with newsletters, boosting the sales, enhancing the promotions, and building up the relationship.

  • Daily emails- daily emails are the important emails sent on a regular basis to remind your customers about the sales that are expiring out very soon.

    Moreover, these emails are sent to help people get more familiar with you and your organization, and at some time, they may start to purchase your goods and services.

    These emails are sent to remind people about the ongoing promotions, job opportunities, sales, ending dates of sales, incentives that brands are giving, and many others. This is the great tactic used by the writers to persuade their customers.


As you have discovered an email marketing cost depends on many factors.

The aim of the email, the number of emails in a sequence, whether they form part of a campaign, occur daily or are simply one off broadcast emails.

All emails should improve the relationship between a seller and their customers; that’s paramount.

Email writing is an art. Hire the best. Don’t skimp. You only have one shot to make a good impression.

Think of email marketing cost as an investment into your business’ growth.

Email Marketing Headlines For Real Estate Buyers

Improve Your Email Open Rates with Eye-Catching Headlines

Email marketing headlines are even more important. It doesn’t matter how great the email is, even if it contains life changing information- without a good headline, it simply won’t be read.

And that would be a shame. Let’s see how we can improve on that.

If you are browsing through a magazine, what makes you turn to a particular article? The design team has put hours of work into how it looks, and the writers have crafted the content to make it sell. But what makes the article initially appeal to a reader?

The headline.

 Tips to Creating a Great Email Marketing Headlines

There are plenty of tips and tricks for writing an email headline that we will get to in a moment, but how the headline is written is just as important.

Writing a short headline means your customers will be able to see the whole thing in their email subject line. Under 50 characters is a good place to start, and will increase your open rates.

Avoid using caps lock for all those characters – using a few capital letters infrequently will draw attention, but you can have too much of a good thing.

Short, descriptive email marketing headlines get good results, especially for notification emails.

Extra points if you can make your headline appealing – try writing tactics like alliteration and good use of punctuation to make your headline stand out.

However, be aware that using both an exclamation mark and a question mark in the same headline can trigger some spam filters, so try not to use both.

More than two out of three millennials said that promotional emails influenced their decision to make purchases. What? Really? YES!

Email marketing has a higher return on investment than any other comparable advertising option, so it’s worth doing right.

Here are some ways to create a catchy, clickable headline and make sure your excellent marketing emails don’t go to waste.

The Personal Touch

Customers are more likely to click on an email that is specific to them. In fact, 55% of consumers prefer to open messages that contain relevant, personalised content.

It’s not enough just to include someone’s first name on the subject line.  No, no. It’s more, much more.

Unfortunately, many spam emails use this approach, so this tactic has lost its impact. However, there are many other details about your client that you collect when they browse your store, or sign up for a rewards program.

Birthdays are a great example – an email sent wishing the customer a happy birthday is much more likely to be opened, especially if it contains a freebie or discount to help them celebrate.

But you can also think outside the box. If you know that there has been bad weather in your customers’ location, your email heading might reflect this,

“Don’t let the weather get you down! 25% off winter clothing”

Think about the information you have that could be used to target your customers personally. You might know their:

  • names
  • location
  • transaction history
  • gender
  • birthday

All these details can be used to make an email marketing headline that makes customers feel valued and more likely to click.

Create Curiosity

Curious customers are more likely to click. If your email heading makes them wonder what’s inside, you have achieved your purpose.

You can create curiosity by withholding some information in your subject line. Your email heading might say,

“7 Beauty Tricks You Missed This Summer”


“Are You Using This Top Selling Brand?

Customers want to find out what it is they don’t know. Curiosity drives them to read on, which can be converted into click-through’s and therefore sales.

Sexy emails are also known to raise curiosity…..and more.

A Sense of Urgency

Urgency makes people less cautious, and more likely to jump into a sale. It also helps you get your emails opened – subject lines that encourage readers to act quickly are opened at a rate 22% higher than other emails.

You can create urgency by suggesting that the number of items or the time remaining to buy them is limited. But it will still have to be creative – short messages like “HURRY LIMITED TIME ONLY!!!” can often be disregarded as spam.

Personal headlines that are crafted to show you are concerned they might miss out on a deal should have good results.

“Don’t miss out! Our 50% off sale ends Thursday”

“Only 30 tickets left – have you got yours?”

Email Marketing Headlines That Scream Freebies

Everyone loves a freebie, and the promise of free goods is enough to convince most people to open an email.

There is an incorrect theory that using the work “free” in a subject line can cause an email’s junk filter to mark it as spam.

In fact, the evidence doesn’t support that theory. While you want to make your giveaway stand out, avoid spam-sounding phrases.

Remember, birthdays are a great opportunity to personalise your emails and to offer your giveaway promotion all in one. Customers feel cared for and more likely to visit your website to see what you have to offer.

 Evidence Removes Doubt

Called “social proof of concept”, the idea is that a concept seems more appealing if a large number of people are already involved and have “proven” its worth.

For example, a headline might show the large number of subscribers the page already has:

“Subscribe to our newsletter! Over 15,000 members can’t be wrong”

If a large number of people are subscribed, that shows the email recipient that the contents are likely to be worth a look.

A similar strategy uses public figures to make the subject more appealing – a makeup item used by a famous celebrity is more likely to be seen as desirable by a potential customer.

Re-Target Customers

If a customer has visited your store but left without purchasing an item, they could be a good candidate for an email with a re-targeting headline.

There are many reasons that customers may leave items in the cart without finishing the checkout process. Your customers might have been:

  • Put off by the cost of shipping
  • Making a “wish list”
  • Checking how much the total would be
  • Waiting for a discount
  • Not wanting to create an account
  • Concerned about the security of their information

If the product was in their cart, they were at least tempted to make the purchase. Your email marketing headline should capitalise on that and encourage them to make the final step.

You’ve left something behind! Get free shipping now.”

“Finish checking out for a 15% discount – today only”

Email Marketing Headlines For All Occasions

An event creates a sense of occasion and urgency, which encourages people to spend money. There are plenty of holidays and reasons you might have a sale, but you don’t have to wait for a physical event.

Create online promotional events that link to your brand – which could go along with some special offers – and include the most important information in your email headline.

Ask A Question

Questions not only make a headline seem more personal, they invite a response from the reader.

By hinting that a response is desired, you are encouraging action from your customer – starting with them opening the email, and hopefully ending in a sale.

Try headlines that make readers feel like your email needs an answer:

“Is your handbag on trend?”

“Are you coming to Sydney’s biggest party?”


While it is important to create an email that is worth opening, ultimately the most important thing is that the customer opens it in the first place.

There are many types of email marketing headlines that can encourage customers to open your email, and only a few are mentioned here.

For each email, try a few out before you hit send – popular wisdom suggests you write ten headings for each email, and then choose the best one. It might seem like a lot of work, but it’s worth it.

Email marketing gets your business right into the hands and homes of your customers, and allows you to personalise and target your ads like never before. Make the most of this inexpensive and highly effective resource by doing your best to ensure that your emails are the ones that are interesting and appealing, and that your customers actually read.

Can Email Marketing Make Me Real Estate Sales?

Email marketing can make you sales if you have built a relationship with your list, provided valuable engaging content and sent emails with enticing headlines, and a  seductive call to action.

Any advertising campaign takes effort and investment, so of course you want to know if it is going to be profitable and worth your time.

It’s easy to see how an excellent email marketing campaign could raise awareness of your business, but the real question from someone who is considering an investment in this form of marketing is – will email marketing make me any sales?

Email marketing has one of the highest return on investment, and accounts for approximately 23% of sales. That makes it one of the most effective marketing methods, which – when executed correctly – will absolutely result in increased sales.

Here are some reasons why your company needs email marketing to help you make sales:

 People Don’t Spend as Much Time on Your Website as You Think They Do

While a good website is absolutely imperative to support sales, the truth is that most people do not spend a great deal of time browsing a website.

That doesn’t mean that your website isn’t important – it is. You still need to have all that information ready and accessible if a customer goes looking.

But instead of waiting for customers to visit the website and simply hoping they notice the features you have introduced, there’s a way to invite customers directly so that they are able to visit the areas of your website that are designed to support sales.

Of course, that method is through email marketing.

A customer could be a loyal follower of your brand, but without an email informing them that you have new stock or that you’re having a sale, it’s absolutely hit and miss whether they find out in time to make a purchase.

The same goes for new locations that your business might open up, or services your business offers that your customers might not know about.

You can also include things like customer reviews – of course, you probably have a testimonial section on your website, but instead of waiting for customers to get there on their own you can send them through directly through a link in an email.

If you have spent the time to create a great website, make the most of it with a great email marketing campaign.

Your Social Media Campaign is Probably Missing Most Customers

Once again, social media is an extremely important marketing tool. Many customers will turn to a Facebook page for reviews, or ask for customer support through Twitter. It’s an easy way to connect with customers, and you could get some free publicity if your content is shared.

However, there is a catch.

Social media sites are increasingly making it difficult for small businesses to reach their customers. The algorithm change introduced in 2018 was supposed to help keep the news feeds of Facebook subscribers limited only to the kinds of posts they prefer to see.

Unfortunately, that hasn’t gone well for businesses. Even if a customer genuinely wants to see posts relating to that business, they are unlikely to have them come up on their feed.

One company found that less than 2% of their customers saw their posts, and their customer engagement dropped off by 58%.

Without paid advertisement (which can be extremely expensive), there is no guarantee that customers will see your business’s posts – in fact, it’s almost guaranteed that your posts will not be seen by the majority of your Facebook followers.

That’s where email marketing can help.

By reminding customers of the social media presence of a business, emails help support social media pages.

An easy way to link to Instagram included in an email, for example, will greatly increase the chances that a customer will click through and follow your page instead of having to go and find it themselves.

Sending an email about a promotional code going out to followers of one of your social media accounts could be another way to directly link customers to your social media campaigns.

This additional backup supports the effort that you are putting into other marketing channels, helps customers feel more connected, and helps to drive sales.

There’s No Point Having a Sale If No One Comes

Sales, events and promotions are great ways to get customers to spend money. It makes your business look good, customers feel like they are getting a good deal and it could even help you to clear some slow-moving stock.

But how useful is a sale if your customers don’t know about it?

Of course, there are plenty of other advertising channels that might generate some sales leads.

The genius of email marketing, though, is that if you have their email address it’s because at some time the customer has expressed an interest in your company.

These people are already interested. If you’re offering discounts, they are likely to become even more interested.

Most other types of marketing either cast a wide net, hoping to catch someone who might potentially buy something, or they attempt to let relevant people know but run the risk of being filtered out through algorithms.

There are other advertising options that offer targeted ads, but they can be extremely pricey – and are quite likely to be ignored anyway.

An email puts your business directly into the hands of people who are likely to be interested in what you have to say. Whether they click through or not, every email’s subject line reminds them about your business.

Then, when you offer something special that might entice them, you are much more likely to see that marketing option converted to sales. 

Emails Can Directly Encourage Sales

If customers are browsing your site or put items into their cart but don’t purchase anything, how do you follow up on their obvious interest in order to convince them to buy?

Email marketing gives your business the power of direct contact with that person. Of course, the customer may choose not to open the email, but at least your business has had the opportunity to follow up on their interest in order to potentially convert it into sales.

There are a number of techniques that can encourage the customer to open that email – you might offer a discount if they finish the check-out process, or offer free shipping.

But even without added incentives, email marketing can put desirable items back in front of the customer. They decided not to complete the purchase initially, but they may not make the same decision if they get another opportunity.

Getting Personal

Email marketing can generate sales. It is a powerful tool on its own, but it can also be used to support other essential forms of marketing.

While sending an email is very low cost, it can be a powerful tool, targeting customers who are already interested enough to give you their details and who can therefore potentially be persuaded to spend money with your business.

Email marketing gives customers an easy, visually pleasing way to connect with your business, and it lands right in their inbox wherever they are at the time. It provides links that are much easier for a customer to follow then if they had to search and get there on their own.

And it can be personalized, so that customers get the maximum benefit and companies have the maximum impact.

Email marketing is inexpensive and you are bound to increase your sales. All you have to worry about is having something great to put in front of your customers.