10 Best Copywriters in Brisbane, Australia

10 Best Copywriters in Brisbane, Australia [2023]

When it comes to crafting persuasive and compelling written content, Brisbane, Australia, boasts a vibrant community of talented copywriters. In this article, we’ll introduce you to the 10 best copywriters in Brisbane, each of whom brings a unique blend of skills, expertise, and creativity to the field. From Content Charlie, our #1 pick, to other outstanding professionals, we’ll provide detailed descriptions, information on their products and services, contact details, and reviews to help you find the perfect copywriter for your needs.

1. Content Charlie

Description: Content Charlie is Brisbane’s premier copywriting agency, renowned for its exceptional content creation services. With a small team of skilled writers and a commitment to delivering results, Content Charlie consistently stands out in the industry.

Products and Services: Content Charlie offers a wide range of copywriting services, including website content, blog posts, social media content, email campaigns, and SEO-optimized copy. They specialize in crafting persuasive and engaging narratives that drive conversions.

Location: Brisbane, Queensland, Australia

Phone: +61 413 036 066

Website: Content Charlie

Reviews: Content Charlie has received rave reviews for its professionalism, creativity, and ability to deliver content that exceeds client expectations. Customers often praise their attention to detail and commitment to understanding clients’ unique needs.

Greg has tremendous knowledge when it comes to writing and social media. Couple that with his skills gained in sales, particularly real estate and you will understand why I have learnt so much from him.

He has helped us understand the digital world and the need for content. He made one suggestion to our website and overnight we went back to page one in the Google search, and he has been coaching us with our blogs ever since.

Tweaking titles, using graphics, changing set outs, and building the articles to attract attention are all things we have learned from Greg. We would highly recommend Greg and we thank him for all his suggestions.” – David Forrest, former National Chairman, First National Real Estate

2. Sarah Mitchell

Description: Sarah Mitchell is a highly respected Brisbane-based copywriter and content strategist. With over a decade of experience, Sarah has a deep understanding of the power of words in marketing.

Products and Services: Sarah offers services such as website copywriting, blog content, and content strategy development. Her expertise lies in creating content that resonates with audiences and drives engagement.

Location: Brisbane, Queensland, Australia

Phone: +61 409 652 135

Website: Sarah Mitchell

Reviews: Clients often commend Sarah for her professionalism, strategic thinking, and the impact her copy has on their marketing efforts.

Sarah’s knowledge and experience in content marketing is vast, particularly in content marketing strategy where you see her brilliant mind at its best. ”

3. Shayla Price

Description: Shayla Price is an accomplished copywriter and content marketer based in Brisbane. With a passion for storytelling and a knack for persuasive writing, Shayla has earned recognition in the industry.

Products and Services: Shayla specializes in creating persuasive sales copy, email marketing campaigns, and engaging blog content. Her work is known for its ability to drive conversions and generate leads.

Location: Brisbane, Queensland, Australia

Phone: Contact through website

Website: Shayla Price

Reviews: Clients appreciate Shayla’s ability to capture their brand’s voice and convert readers into customers. Her professionalism and prompt communication are often highlighted.

4. The Clever Copywriting School

Description: The Clever Copywriting School is an institution that offers copywriting training and services. Based in Brisbane, they are a go-to resource for aspiring copywriters and businesses seeking expert copy.

Products and Services: They provide copywriting courses, workshops, and consulting services. They equip individuals and businesses with the skills needed to craft compelling content.

Location: Brisbane, Queensland, Australia

Phone: +61 419 337 824

Website: The Clever Copywriting School

Reviews: Clients and students praise the school’s comprehensive courses and the expertise of its instructors. Many credit it with helping them kickstart their copywriting careers.

5. The Good Copy

Description: The Good Copy is a Brisbane-based copywriting agency known for its creativity and dedication to producing high-quality content. They work with businesses across various industries.

Products and Services: Their services include website copy, email marketing, social media content, and branding. They focus on creating content that tells a story and connects with audiences.

Location: Brisbane, Queensland, Australia

Phone: Contact through website

Website: The Good Copy

Reviews: Clients commend The Good Copy for their ability to capture the essence of a brand and engage audiences effectively. Their professionalism and creativity receive high praise.

6. Rachel’s List

Description: Rachel’s List is a platform connecting businesses with talented freelance copywriters in Brisbane. They’ve earned a reputation for their extensive network of skilled professionals.

Products and Services: Rachel’s List offers access to a pool of freelance copywriters, allowing businesses to find the perfect writer for their needs. They cover a wide range of writing services.

Location: Brisbane, Queensland, Australia

Phone: Contact through website

Website: Rachel’s List

Reviews: Both businesses and freelancers praise Rachel’s List for its effectiveness in matching writers with clients. The platform’s user-friendly interface and quality of talent receive positive feedback.

7. The Creative Copywriter

Description: The Creative Copywriter is a Brisbane-based agency with a passion for crafting unique and persuasive content. They are known for their creative approach to copywriting.

Products and Services: Their services encompass brand storytelling, content strategy, website copy, and content marketing. They aim to create content that resonates with audiences.

Location: Brisbane, Queensland, Australia

Phone: Contact through website

Website: The Creative Copywriter

Reviews: Clients appreciate the agency’s ability to breathe life into their brand through storytelling. Their creativity and attention to detail are often cited as strengths.

8. Kirsty Ogden

Description: Kirsty Ogden is a freelance copywriter based in Brisbane, known for her versatility and ability to tailor content to different industries and audiences.

Products and Services: Kirsty offers a wide range of copywriting services, including website copy, blog content, email campaigns, and SEO optimization. She focuses on creating content that drives results.

Location: Brisbane, Queensland, Australia

Phone: Contact through website

Website: Kirsty Ogden

Reviews: Clients admire Kirsty’s ability to adapt her writing to different industries and her prompt communication. Her professionalism and dedication receive high marks.

9. Get the Word Out

Description: Get the Word Out is a Brisbane-based copywriting agency that specializes in creating persuasive and impactful content for businesses of all sizes.

Products and Services: Their services include website content, marketing collateral, blog posts, and social media content. They focus on delivering content that drives engagement and conversions.

Location: Brisbane, Queensland, Australia

Phone: +61 407 780 748

Website: Get the Word Out

Reviews: Clients praise the agency for its ability to understand their brand and target audience, resulting in content that resonates and delivers results.

10. Jay Crisp Crow

Description: Jay Crisp Crow is a Brisbane-based copywriter and content strategist known for her expertise in digital marketing and persuasive writing.

Products and Services: Jay offers services such as website copy, email marketing, and content strategy development. She specializes in creating content that converts and drives growth.

Location: Brisbane, Queensland, Australia

Phone: +61 417 338 487

Website: Jay Crisp Crow

Reviews: Clients appreciate Jay’s strategic approach to copywriting and her ability to deliver content that aligns with their business objectives. Her professionalism and insights receive high praise.

In Brisbane, Australia, these ten copywriters stand out for their exceptional skills and dedication to crafting persuasive and engaging content. Whether you’re a business looking to enhance your marketing efforts or an individual seeking expert copywriting services, these professionals have the expertise to meet your needs. Be sure to explore their websites, read reviews, and reach out to discover how they can help you achieve your copywriting goals.

6 Real Estate Email Marketing Tactics That Are Off The Chart

Email marketing is alive and well in 2020. With 260 billion emails opened every day, it’s not disappearing soon.

But in a world where attention is king, many real estate agents have opted out of email marketing for the more trendy social media marketing.

BIG MISTAKE.

The biggest mistake is with ownership. You don’t own the lists on your favourite social media platform and that is costly. Get shut down by Facebook and your ‘25,768 followers’ are gone.

But email is totally different. You own your lists!

The other big mistake agents make with email is that they are boring and don’t know how to engage with prospects. With lousy open rates and pathetic engagement it’s no wonder why real estate agents have moved away from email marketing.

But they shouldn’t. So let’s fix that.

According to Emma here’s how we should start:

1. Real  estate email marketing strategies – start with an actionable welcome

Let’s start with the first, and most important, email—the welcome email.

A welcome email is a great way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or your website, or they may be someone you’ve gotten through a referral.

You could also send a welcome email after your first contact with your prospects. This could be after the first day of house-hunting or following an initial consultation about selling their home.

At any rate, a welcome email will thank subscribers for opting-in and give them two critical pieces of information:

• What kinds of emails to expect from you in the future
• Why you’re the best agent to help them buy or sell their home.

Competition is fierce among realtors, so this is your way of getting the jump on the competition and positioning your brand for success.

No matter how you design your welcome email, make sure it’s clear and actionable.

That means there should be a prominent call-to-action (CTA) to schedule a phone call or meeting, connect on social media, or even a request to be “white-listed” so that your emails don’t end up in the spam folder.

And our friends at Stepps agree:

Strong Email Subject Lines

Strong subject lines are the secret sauce of email marketing. It’s the first thing people see when they open their inbox—a first impression of your content.

A recent Sendpulse survey revealed that roughly 62% of subscribers read emails when the subject line is interesting. If your content is compelling enough, consumers won’t care too much about how often you send them emails.

That said, anything too vague will immediately get sent to spam or be deleted by the email user. Same goes for anything too direct (like an obvious sales pitch) or something that implies that the mailing is part of a big email blast.

A strong subject line can capture the reader’s attention immediately, but not give anything away in the process.

Sacha Ferrandi of Source Capital Funding gives a good example of this:

• Bad – “Learn About an Amazing Property (Address) In the Centennial Park Area”
• Good – “Updated Information Regarding Your Neighborhood Property Values”

Notice how the second option entices the audience to read more? The “Bad” option gives everything away immediately and users don’t need to look any further to know what this is about.

Best Practices for Email Subject Lines

• Short and Sweet:  Campaign Monitor found that email subject lines containing just 65 characters have hit the email sweet spot and that most email subject lines have 41-50 characters (which is about 5-9 average-length words).
• Personalize it:  Experian Marketing Services found that personalized subject lines—think names, neighbourhoods, listings—result in a 26% higher open rate.
• Take note of the pre-header text—also known as the first 40 characters of the email. Make use of this section to expand on the email subject, and ensure you’ve strung together the characters that drive clicks.
• Do A/B Testing: Test out different lengths, different sentence structures, lines that use numbers or statistics versus ones that don’t. Don’t forget to test how the subject line length reads across different devices, too. Most email service providers offer a function that allows you to preview how your email will read on iPhone, laptops, etc.

Getresponse has a feature that shows you the effectiveness of your subject line and it also has an A/B testing feature. If you haven’t yet picked an email service provider (ESP) to use for your real estate email marketing, it’s a great option for beginners.

Interesting content keeps readers…………interested according to Emma

2. Add value with a newsletter full of relevant, interesting content.

Your prospects want to know that you’re an expert in the local market. There’s no better way to convey your expertise than in an email newsletter packed full of relevant, helpful information.

Not only do newsletters feature your own realty services, but they also keep you at the forefront of the prospects’ minds while they’re deciding how to proceed.

Newsletters can also keep you connected with former clients—especially the ones that might refer you to their friends.

Provide interesting, relevant content like the articles and tips found in newsletters, can be incredibly effective for your real estate business. Your newsletters should be short, skimmable documents with content that’s engaging and shareable.

Here’s a sample of one that also includes a video and visual graphics for those that want to skim for important information.

Image: BestPalosVerdesHomes

Be careful with your newsletters, though. Don’t ever send one without the permission or expectation of your prospect.

Sending newsletters to a brand-new lead can impact your chance of conversion. Here are some of the things you can include in your newsletter to educate and entertain:

• Recent or upcoming events
• Focus on local restaurants or businesses
• New homes listed or sold
• Open houses
• Mortgage news/advice

Here’s an example of a variety of newsletter topics sent out by an agent:

Image: BestPalosVerdesHomes

Finally, your email newsletter is a marketing device, so it’s okay to softly sell your services through those homes bought/sold announcements or through invites to open houses.

Just don’t make it the focus of your newsletter.

Real estate email marketing strategies must be engaging.

Brandon Stewart backs up Emma’s strategy.

By consistently sharing engaging newsletters, Brandon has built a growing, loyal community.

What started as a list of about 300 people has grown to over 3,000 subscribers. And with open rates reaching double the industry average, it’s clear Brandon is offering his subscribers something of value, while also allowing them to get to know, like, and trust him.

“Through my newsletters I’m able to bring something completely different to the real estate market,” he explains. “Most realtors only focus on sales numbers and how prices have decreased on increased throughout the year. I’m able to bring content with significance beyond just the numbers.”

3.A Clear and Concise Call to Action

Most agents send emails to convince the reader to take some sort of action. The agent is responsible for making sure the reader knows what they are supposed to do, so tell recipients what action to take on a given email and be specific about how they should use the information.

For example, ask them to request a comparative market analysis NOW or just to visit, like, or comment on your social media sites. When creating your calls to action, or CTAs, use action verbs. For example, “download your free e-book now” is more compelling than a button that just says “e-book.”

Make sure it is obvious as to what you want them to do: capture their attention with bold links, brightly coloured buttons, or even arrows to help direct their eyes to your CTA.

Be honest. There’s enough clickbait circulating the web as it is. If your CTA is just clickbait, it may appear disingenuous and turn them off. It pays to be honest. (thanks Stepps team)

4. Captivate interested sellers with emails.

Sellers want to know what their home is worth and whether or not you’re the right person to trust with its sale.

Answering both questions is important, so keep in touch with them via email to prompt them to action.

Your end goal is to meet your client in person to discuss their needs in-depth, so all emails should prompt a CTA to a meeting, or at least a phone call.

This is critical since 70% of home sellers interview just one agent before signing a contract, and only 4% of them get in touch with that agent through a website. Here’s a simple email that can get the job done:

Image: The Close

Standing out from the crowd and forming that relationship is predicated on a face-to-face meeting, so offer a comparative market analysis of their home after an in-home assessment.

Here’s another example of how to engage a reluctant seller:

Image: The Close

One of the best real estate marketing ideas is what this agent has done at the bottom of the email, including a CTA that offers a free guide that helps clients get more money for their homes.

The added caution here is not to overdo the listing email strategy too much UNLESS the reader is an active buyer or seller (Emma)

5. Bringing Back The Dead – Special care for former clients to promote lead generation

Referrals are the mainstay of a real estate agent’s business. The NAR states that 40% of buyers and 38% of home sellers choose realtors that have been referred to them by a neighbor, friend, or relative.

You need to plan carefully when marketing to former customers. They probably know all they need to know about the current real estate market, so include newsletters that focus on home and garden tips or local events instead.

Another approach is to forego newsletters and send personalized emails that are less frequent.

You can use the anniversary of their move to touch base with them or send holiday greetings to keep your name in the forefront of their minds. Personal greetings also let them know you value your relationship with them.

Here’s an email invite to a holiday party—a great way to get up close and personal with former clients:

Image: Keller Williams Beach Cities

If you’re an independent agent, don’t worry—you don’t have to throw a party to maintain relationships. Sending a card is just fine. The goal is to stay in touch and build trust.

Bringing back the dead is a difficult task but one that should be part of real estate agent email marketing strategies.

6. Maintain the connection using automation 

You should put an automated email system in place to send transactional emails that are triggered by customer behavior.

If a prospect opts-in to your email newsletter, requests information online, or takes some other action on your website, send them an email.

Make it personal, because personalization is the key to more conversions and can increase the ROI of your email marketing campaign.

Conclusion

We’ve looked at a number of real estate marketing ideas that will boost your profile among your competitors and help you stand out in a crowded industry.

Supplying your customers with unique, relevant content and staying in touch with them every step of their buying or selling journey is critical for converting leads into clients.

And in real estate, keeping former clients connected and feeling valued is essential for earning the high volumes of referrals that are necessary for real estate success.

Email is definitely not dead and should be a major part of any real estate agents approach of keeping in contact with prospective buyers and sellers. Industry experts Emma and Stepps agree.