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7 Essential Social Media Tips for Agents
Social media tips for agents can be a goldmine for real estate agents looking to connect with buyers and sellers. Surprisingly, not all agents see results even though research shows that visual content is shared 40 times more on social media than text-only posts. Focusing on the right audiences, platforms, and strategies flips the script and turns scattered efforts into real, measurable growth.
Table of Contents
- Understand Your Target Audience
- Choose The Right Platforms
- Create Engaging Content
- Use Visuals Effectively
- Schedule Your Posts
- Monitor And Respond To Engagement
- Analyze And Adjust Your Strategy
Quick Summary
| Takeaway | Explanation |
|---|---|
| Understand your audience’s demographics | Research your audience’s characteristics, motivations, and preferred platforms for tailored engagement. |
| Choose 2-3 primary platforms | Focus on the social media channels where your target audience is most active to maximize engagement. |
| Create visually appealing content | Use high-quality images and storytelling to captivate potential clients and showcase properties effectively. |
| Consistency in posting is crucial | Regularly schedule your posts to maintain audience interest and strengthen your online presence. |
| Monitor engagement and respond quickly | Actively engage with your followers by responding to comments and messages to build relationships and trust. |
1: Understand Your Target Audience
Successful social media tips for estate agents starts with a crystal-clear understanding of your specific audience. Your potential clients are not just a generic group but a nuanced demographic with unique preferences, behaviors, and communication styles.
Understanding your target audience means diving deep into their characteristics, motivations, and digital interactions. For real estate agents, this involves recognizing the distinct segments within your potential client base. Demographic research becomes your strategic foundation.
Consider the primary groups you might serve:
- First-time homebuyers seeking starter properties
- Families looking to upgrade their living spaces
- Investors searching for property opportunities
- Seniors considering downsizing or retirement relocations
Each group requires a tailored approach on social media. Young professionals might engage differently on platforms like Instagram compared to seasoned investors who might prefer more professional networks like LinkedIn.
Platform selection matters immensely. Not all social media channels deliver equal results. While Facebook remains popular for broader reach, platforms like Instagram and TikTok can help you connect with younger demographics more effectively.
Creating audience personas will transform your social media strategy. These detailed profiles help you craft content that resonates authentically. Include key details like age range, income levels, property interests, and preferred communication channels.
Research from Sprout Social reveals that different age groups have distinct social media preferences. Understanding these nuances allows you to create targeted, engaging content that speaks directly to your ideal clients’ needs and aspirations.
Remember, effective social media isn’t about broadcasting—it’s about meaningful connection. By understanding your audience’s motivations, challenges, and dreams, you can develop a social media presence that builds trust, demonstrates expertise, and ultimately drives client engagement.
2: Social Media Tips for Agents – Choose the Right Platforms
Selecting the appropriate social media platforms is crucial for real estate agents aiming to maximize their digital marketing effectiveness. Not all platforms deliver equal value, and strategic selection can significantly impact your reach and engagement.
Each social media platform offers unique characteristics and audience demographics. Understanding these nuances helps you allocate your time and resources more efficiently.
Key platforms for real estate professionals include:
- Facebook: Broad audience, excellent for community engagement
- Instagram: Visual platform ideal for property showcases
- LinkedIn: Professional networking and B2B connections
- TikTok: Emerging platform for reaching younger demographics
- YouTube: Long-form video content and property tours
Instagram emerges as a particularly powerful platform for real estate agents. With its visual-centric approach, agents can showcase properties through high-quality images, virtual tours, and short video content. The platform’s story and reel features provide dynamic ways to present listings and share market insights.
According to Hootsuite’s social media demographics report, platform usage varies significantly across age groups. For instance, younger professionals (25-34) dominate platforms like Instagram and TikTok, while Facebook maintains strong engagement among 35-54 year olds.
LinkedIn offers a more professional networking environment, perfect for connecting with investors, commercial real estate clients, and building industry credibility. Professional content and market analysis thrive on this platform.
Video content platforms like YouTube and TikTok allow agents to create immersive property tours, market trend analyses, and personal branding content. Short, engaging videos can capture potential clients’ attention more effectively than traditional marketing methods.
The key is not to spread yourself too thin. Instead, focus on 2-3 platforms where your target audience is most active. Quality content and consistent engagement matter more than maintaining a presence on every available platform.
Research from Sprout Social reinforces that targeted, platform-specific strategies yield better results than generic, cross-platform approaches.
3: Create Engaging Content
Content is the cornerstone of social media tips for agents. Your digital presence must transcend traditional property listings and transform into compelling storytelling that captures potential clients’ imagination and trust.
Engaging content means creating material that provides genuine value, not just self-promotion. Real estate is about relationships, and your social media should reflect authentic, informative, and inspiring narratives.
Key content strategies include:
- Share local market insights and trends
- Showcase client success stories
- Provide homebuying and selling tips
- Highlight neighborhood features
- Offer transparent market analysis
Visual content reigns supreme in real estate social media. High-quality images and videos can dramatically increase engagement. Professional property photographs, virtual tours, and behind-the-scenes glimpses of your work process create transparency and connection.
According to Sprout Social’s content marketing research, visual content generates 40% more shares compared to text-only posts. This statistic underscores the importance of investing in compelling visual narratives.
For those looking to dive deeper into crafting compelling social media content, our guide on content marketing strategies offers additional insights.
Your content should educate, entertain, and empathize. Tell stories that resonate with your audience’s dreams and challenges. A first-time homebuyer wants more than property details—they want guidance, reassurance, and inspiration.
Consider mixing content types:
- Educational videos explaining mortgage processes
- Infographics about local property market trends
- Personal stories of successful property transactions
- Quick tips for home staging and preparation
Research from HubSpot reveals that diverse content types maintain audience interest and demonstrate your professional versatility.
Consistency matters as much as quality. Develop a content calendar that ensures regular, predictable posting while maintaining high standards of value and engagement.
4: Social Media Tips for Agents – Use Visuals Effectively
Visual storytelling transforms social media marketing for real estate agents. In a digital landscape saturated with content, compelling visuals can make your posts stand out and capture potential clients’ attention instantly.
Professional photography and videography are no longer optional—they are essential. High-quality visuals communicate professionalism and attention to detail more effectively than lengthy descriptions.
Key visual content strategies include:
- Professional property photographs
- 360-degree virtual tours
- Drone footage of properties and neighborhoods
- Infographic market trend presentations
- Short video walkthroughs
Understanding visual platform dynamics is crucial. Each social media platform has unique visual requirements and audience expectations. Instagram demands crisp, aesthetic images, while YouTube allows for more comprehensive property exploration.
Research from Venngage reveals that visual content is 40 times more likely to be shared across digital platforms compared to text-based posts. This statistic underscores the transformative power of strategic visual marketing.
For real estate professionals seeking to enhance their visual storytelling skills, our guide on professional content strategies provides additional insights.
Technical quality matters immensely. Invest in professional equipment or work with skilled photographers who understand real estate visual marketing. Blurry images or poorly composed shots can diminish your professional reputation.
Consider creating visual content that tells a story:
- Showcase neighborhood amenities
- Highlight unique property features
- Share client transformation journeys
- Present market trend visualizations
According to Buffer’s social media visual content research, posts with images produce 650% higher engagement than text-only content. This dramatic difference emphasizes the critical role of visual communication in digital marketing.
Remember, visuals are not just about showcasing properties—they’re about selling lifestyles, dreams, and potential. Your images should evoke emotion and help potential clients imagine themselves in their future homes.
5: Schedule Your Posts
Consistent posting is the heartbeat of successful social media tips for agents. Random, sporadic content fails to build audience engagement and can diminish your professional credibility.
A strategic posting schedule transforms your social media from an afterthought into a powerful marketing tool. Timing and frequency matter significantly in capturing and maintaining audience attention.
Key scheduling considerations include:
- Understand peak engagement times
- Maintain consistent posting frequency
- Use scheduling tools
- Plan content in advance
- Adapt to platform-specific algorithms
Research from Sprout Social indicates that different platforms have optimal posting windows. For instance, LinkedIn sees higher engagement during weekday business hours, while Instagram performs best in early morning and evening hours.
For agents seeking to refine their approach, our guide on social media post strategies offers additional insights into effective content scheduling.
Automation tools can be game-changers in maintaining a consistent posting schedule. Platforms like Hootsuite, Buffer, and Later allow you to plan and schedule content across multiple social media channels simultaneously.
Recommended posting frequencies vary by platform:
- Facebook: 3-5 times per week
- Instagram: 4-7 times per week
- LinkedIn: 2-3 times per week
- Twitter: 1-2 times daily
According to Later’s social media research, consistency trumps volume. It’s better to post fewer high-quality, engaging pieces than to flood channels with mediocre content.
Develop a content calendar that balances property listings, market insights, personal branding, and community engagement. This approach prevents content fatigue and maintains audience interest.
Remember, scheduling is not just about quantity—it’s about delivering valuable, relevant content at the right moment. Your social media should feel like a curated conversation, not a random broadcast.
6: Monitor and Respond to Engagement
Social media is a two-way conversation, not a one-sided broadcast. For real estate agents, monitoring and responding to engagement transforms passive followers into potential clients and builds genuine professional relationships.
Prompt and thoughtful interaction is key to maintaining a strong digital presence. Every comment, message, and mention represents an opportunity to demonstrate your expertise and customer service skills.
Critical engagement monitoring strategies include:
- Track all platform notifications
- Respond within 24 hours
- Address both positive and negative interactions
- Personalize your responses
- Provide value in every interaction
Research from Sprout Social reveals that 79% of consumers expect companies to respond within 24 hours of reaching out on social media. This statistic underscores the importance of timely communication.
Utilize social media management tools that consolidate interactions across multiple platforms. These tools help you track comments, direct messages, and mentions efficiently, ensuring no potential client inquiry goes unnoticed.
For agents looking to elevate their social media engagement strategies, our comprehensive guide on social media interactions offers additional insights.
Negative comments require strategic handling. Respond professionally, offer solutions, and demonstrate your commitment to client satisfaction. Public responses show transparency and professionalism to potential clients monitoring your interactions.
Key engagement metrics to track:
- Response time
- Comment sentiment
- Message volume
- Interaction rates
- Conversion potential
According to HubSpot’s social media research, businesses that actively engage with their audience see a 20-40% increase in customer loyalty and potential conversions.
Authenticity matters more than perfection. Genuine, helpful responses build trust faster than polished but impersonal communication. Treat each interaction as an opportunity to showcase your personality and professional expertise.
7: Analyze and Adjust Your Strategy
Data-driven decision making separates successful real estate social media strategies from mediocre attempts. Regular analysis and strategic adjustments transform your digital marketing from guesswork into a precise, results-oriented approach.
Social media analytics provide invaluable insights into your content’s performance, audience behavior, and engagement patterns. Understanding these metrics allows you to continuously refine your marketing strategy.
Critical metrics to track include:
- Engagement rates
- Reach and impressions
- Click-through rates
- Audience demographics
- Content performance
Research from Hootsuite indicates that agents who consistently analyze their social media performance are 3x more likely to see significant growth in their digital audience.
Platform-specific analytics tools offer deep insights. Facebook Insights, Instagram Insights, and LinkedIn Analytics provide granular data about your content’s performance, helping you understand what resonates with your audience.
For agents seeking to elevate their analytical approach, our comprehensive guide on social media strategies offers additional strategic insights.
Quarterly strategy reviews are essential. Compare your current performance against previous periods, identifying trends, improvements, and areas requiring adjustment.
Key analytical strategies include:
- Set clear performance benchmarks
- Compare performance across platforms
- Identify top-performing content types
- Understand audience interaction patterns
- Adjust content strategy based on insights
According to Sprout Social’s research, successful marketers spend at least 4-6 hours monthly reviewing and adjusting their social media strategies.
Experimentation is crucial. Do not fear trying new content formats, posting times, or engagement techniques. Calculated risks, backed by data, can lead to breakthrough marketing strategies.
Remember, social media is an evolving landscape. What works today might not work tomorrow. Continuous learning, adaptation, and data-driven refinement are your keys to long-term digital marketing success.
The table below provides a comprehensive summary of the key strategies and takeaways from the article, helping real estate agents optimize their social media presence effectively.
| Tip/Section | Key Focus | Action Steps/Benefits |
|---|---|---|
| Understand Your Target Audience | Identify target client demographics | Conduct research, build audience personas, tailor messaging to buyer/seller types and preferred platforms |
| Choose the Right Platforms | Select platforms fitting your audience | Focus on top 2-3 channels (e.g., Instagram, Facebook, LinkedIn), align content with platform strengths |
| Create Engaging Content | Quality, value-driven, visual storytelling | Offer local insights, client stories, tips; use high-quality images, videos, and a mix of educational and inspiring posts |
| Use Visuals Effectively | Maximize impact with professional visuals | Invest in quality photography/video, leverage platform-specific visual formats, use images to evoke emotion |
| Schedule Your Posts | Consistency and timing for audience engagement | Build a content calendar, use automation tools, post at optimal times, prioritize regular quality content |
| Monitor & Respond to Engagement | Two-way interaction and audience rapport | Track notifications, reply within 24 hours, personalize responses, address both positive and negative feedback |
| Analyze & Adjust Strategy | Continuous improvement through data | Track metrics (engagement, demographics, performance), use analytics tools, review quarterly, experiment and refine |
Ready to Turn Social Engagement Into Real Leads?
You have just learned the essentials of connecting with the right audience, creating visual content, and maintaining consistent social media posts. But are your hard-won digital efforts bringing you the right clients when it counts most? If you are posting but still not showing up in suburb-level searches or struggling to convert social media interest into real property inquiries, Content Charlie bridges that gap for local agents like you.
Make your next post the one that actually appears on Google and stays top-of-mind for buyers and sellers.
Take your social media efforts further today. Discover how our SEO-driven copywriting and suburb guides can help you dominate local rankings and convert engagement into listings. Visit Content Charlie now and see how you can go beyond likes to win more clients. Don’t let another week pass without taking action on your agent marketing goals.
Frequently Asked Questions
How can I identify my target audience for social media as a real estate agent?
Understanding your target audience involves conducting demographic research about potential clients, such as first-time homebuyers or investors. Create detailed audience personas to guide your content and engagement strategies.
What social media platforms should I focus on for real estate marketing?
Focus on 2-3 platforms where your target audience is most active, such as Instagram for younger homebuyers and Facebook for broader engagement. Evaluate engagement data to determine which platforms yield the best results for your marketing strategies.
How do I create engaging content for my social media channels?
To create engaging content, mix educational materials, local market insights, and personal success stories. Use high-quality visuals like images and videos to boost engagement by up to 40% compared to text-only posts.
What is the best way to schedule posts for consistent engagement?
Develop a content calendar that includes regular posting frequencies tailored to each platform, like 4-7 posts per week on Instagram. Use scheduling tools to automate your posts and maintain a flow of fresh content.
How can I effectively monitor and respond to audience engagement?
Monitor all comments and messages across your platforms and respond promptly within 24 hours. Personalize your interactions to build rapport and show clients you value their inquiries.
What metrics should I analyze to adjust my social media strategy?
Track key metrics such as engagement rates, audience demographics, and content performance to understand your audience better. Use these insights to refine your strategy quarterly, focusing on what drives the most interaction.
Recommended
- social media tips for real estate Archives – Content Charlie
- Facebook Archives – Content Charlie
- social media for real estate agents Archives – Content Charlie
- Facebook post ideas Archives – Content Charlie
- How Agility Can Give Real Estate Agents a Competitive Edge – Berriault and Associates Consulting Group
Social Media Strategies For Local Real Estate Businesses
How Can I Use Social Media to Attract More Local Customers?
The Power of Social Media for Local Real Estate Success
10 Best Copywriters in Brisbane, Australia
10 Best Copywriters in Brisbane, Australia [2023]
When it comes to crafting persuasive and compelling written content, Brisbane, Australia, boasts a vibrant community of talented copywriters. In this article, we’ll introduce you to the 10 best copywriters in Brisbane, each of whom brings a unique blend of skills, expertise, and creativity to the field. From Content Charlie, our #1 pick, to other outstanding professionals, we’ll provide detailed descriptions, information on their products and services, contact details, and reviews to help you find the perfect copywriter for your needs.
1. Content Charlie
Description: Content Charlie is Brisbane’s premier copywriting agency, renowned for its exceptional content creation services. With a small team of skilled writers and a commitment to delivering results, Content Charlie consistently stands out in the industry.
Products and Services: Content Charlie offers a wide range of copywriting services, including website content, blog posts, social media content, email campaigns, and SEO-optimized copy. They specialize in crafting persuasive and engaging narratives that drive conversions.
Location: Brisbane, Queensland, Australia
Phone: +61 413 036 066
Website: Content Charlie
Reviews: Content Charlie has received rave reviews for its professionalism, creativity, and ability to deliver content that exceeds client expectations. Customers often praise their attention to detail and commitment to understanding clients’ unique needs.
Greg has tremendous knowledge when it comes to writing and social media. Couple that with his skills gained in sales, particularly real estate and you will understand why I have learnt so much from him.
He has helped us understand the digital world and the need for content. He made one suggestion to our website and overnight we went back to page one in the Google search, and he has been coaching us with our blogs ever since.
Tweaking titles, using graphics, changing set outs, and building the articles to attract attention are all things we have learned from Greg. We would highly recommend Greg and we thank him for all his suggestions.” – David Forrest, former National Chairman, First National Real Estate
2. Sarah Mitchell
Description: Sarah Mitchell is a highly respected Brisbane-based copywriter and content strategist. With over a decade of experience, Sarah has a deep understanding of the power of words in marketing.
Products and Services: Sarah offers services such as website copywriting, blog content, and content strategy development. Her expertise lies in creating content that resonates with audiences and drives engagement.
Location: Brisbane, Queensland, Australia
Phone: +61 409 652 135
Website: Sarah Mitchell
Reviews: Clients often commend Sarah for her professionalism, strategic thinking, and the impact her copy has on their marketing efforts.
Sarah’s knowledge and experience in content marketing is vast, particularly in content marketing strategy where you see her brilliant mind at its best. ”
3. Shayla Price
Description: Shayla Price is an accomplished copywriter and content marketer based in Brisbane. With a passion for storytelling and a knack for persuasive writing, Shayla has earned recognition in the industry.
Products and Services: Shayla specializes in creating persuasive sales copy, email marketing campaigns, and engaging blog content. Her work is known for its ability to drive conversions and generate leads.
Location: Brisbane, Queensland, Australia
Phone: Contact through website
Website: Shayla Price
Reviews: Clients appreciate Shayla’s ability to capture their brand’s voice and convert readers into customers. Her professionalism and prompt communication are often highlighted.
4. The Clever Copywriting School
Description: The Clever Copywriting School is an institution that offers copywriting training and services. Based in Brisbane, they are a go-to resource for aspiring copywriters and businesses seeking expert copy.
Products and Services: They provide copywriting courses, workshops, and consulting services. They equip individuals and businesses with the skills needed to craft compelling content.
Location: Brisbane, Queensland, Australia
Phone: +61 419 337 824
Website: The Clever Copywriting School
Reviews: Clients and students praise the school’s comprehensive courses and the expertise of its instructors. Many credit it with helping them kickstart their copywriting careers.
5. The Good Copy
Description: The Good Copy is a Brisbane-based copywriting agency known for its creativity and dedication to producing high-quality content. They work with businesses across various industries.
Products and Services: Their services include website copy, email marketing, social media content, and branding. They focus on creating content that tells a story and connects with audiences.
Location: Brisbane, Queensland, Australia
Phone: Contact through website
Website: The Good Copy
Reviews: Clients commend The Good Copy for their ability to capture the essence of a brand and engage audiences effectively. Their professionalism and creativity receive high praise.
6. Rachel’s List
Description: Rachel’s List is a platform connecting businesses with talented freelance copywriters in Brisbane. They’ve earned a reputation for their extensive network of skilled professionals.
Products and Services: Rachel’s List offers access to a pool of freelance copywriters, allowing businesses to find the perfect writer for their needs. They cover a wide range of writing services.
Location: Brisbane, Queensland, Australia
Phone: Contact through website
Website: Rachel’s List
Reviews: Both businesses and freelancers praise Rachel’s List for its effectiveness in matching writers with clients. The platform’s user-friendly interface and quality of talent receive positive feedback.
7. The Creative Copywriter
Description: The Creative Copywriter is a Brisbane-based agency with a passion for crafting unique and persuasive content. They are known for their creative approach to copywriting.
Products and Services: Their services encompass brand storytelling, content strategy, website copy, and content marketing. They aim to create content that resonates with audiences.
Location: Brisbane, Queensland, Australia
Phone: Contact through website
Website: The Creative Copywriter
Reviews: Clients appreciate the agency’s ability to breathe life into their brand through storytelling. Their creativity and attention to detail are often cited as strengths.
8. Kirsty Ogden
Description: Kirsty Ogden is a freelance copywriter based in Brisbane, known for her versatility and ability to tailor content to different industries and audiences.
Products and Services: Kirsty offers a wide range of copywriting services, including website copy, blog content, email campaigns, and SEO optimization. She focuses on creating content that drives results.
Location: Brisbane, Queensland, Australia
Phone: Contact through website
Website: Kirsty Ogden
Reviews: Clients admire Kirsty’s ability to adapt her writing to different industries and her prompt communication. Her professionalism and dedication receive high marks.
9. Get the Word Out
Description: Get the Word Out is a Brisbane-based copywriting agency that specializes in creating persuasive and impactful content for businesses of all sizes.
Products and Services: Their services include website content, marketing collateral, blog posts, and social media content. They focus on delivering content that drives engagement and conversions.
Location: Brisbane, Queensland, Australia
Phone: +61 407 780 748
Website: Get the Word Out
Reviews: Clients praise the agency for its ability to understand their brand and target audience, resulting in content that resonates and delivers results.
10. Jay Crisp Crow
Description: Jay Crisp Crow is a Brisbane-based copywriter and content strategist known for her expertise in digital marketing and persuasive writing.
Products and Services: Jay offers services such as website copy, email marketing, and content strategy development. She specializes in creating content that converts and drives growth.
Location: Brisbane, Queensland, Australia
Phone: +61 417 338 487
Website: Jay Crisp Crow
Reviews: Clients appreciate Jay’s strategic approach to copywriting and her ability to deliver content that aligns with their business objectives. Her professionalism and insights receive high praise.
In Brisbane, Australia, these ten copywriters stand out for their exceptional skills and dedication to crafting persuasive and engaging content. Whether you’re a business looking to enhance your marketing efforts or an individual seeking expert copywriting services, these professionals have the expertise to meet your needs. Be sure to explore their websites, read reviews, and reach out to discover how they can help you achieve your copywriting goals.
Content Marketing On Social Media 2022
How to Succeed at Content Marketing on Social Media
Want to succeed on social media with content marketing. Remember these three key strategis: content, engagement and distribution. Now lets explore this more in depth.
Social Media is the perfect platform for content marketing. It allows you to reach a large audience with your message and engage with them on a personal level. However, social media can also be a minefield if you’re not careful.
According to statista data, worldwide social media usage has increased from 2 hours 27 minutes per day in the 2021-22 years, implying that people’s time spent on social media is only growing. So, how can you make sure that your content marketing campaign is successful on social media?
To know the strategy, we will let you know how you can succeed at content marketing on social media.
The following tips will make sure that your content is seen by the right people and gets the engagement that you’re looking for.
What Are The Effective Step to Content Marketing on Social Media?
The effectiveness of your content marketing on social media depends on several factors. Let’s take a look at the most important ones.
Content:
Your content is the foundation of your social media campaign. Make sure that it is high quality and relevant to your audience.
Distribution:
Once you have created great content, you need to make sure that it reaches your target audience. Use social media platforms and tools to distribute your content and make it easy for people to find.
Engagement:
Once people have started viewing your content, you need to engage with them. Social media is all about conversation, so make sure that you’re responsive to comments and questions.
So, How do you go about doing it?
Determine your goals and target audience
First thing first, when you decide to use social media for content marketing, you should have a clear understanding of what your goals are. Content marketing can be used for various purposes such as lead generation, brand awareness, or even just staying top of mind.
No matter what your goal is, make sure it is specific, measurable, attainable, relevant and time-bound (SMART). For social media specifically, you should also have a target audience in mind. This will help determine which platform(s) to use and what kind of content to post.
Create valuable and engaging content
Once you have your goals and target audience sorted out, it’s time to start creating content. But not just any kind of content, your content should be valuable and engaging.
Your target audience should be able to get something out of every piece of content you post, whether it is helpful information, entertainment or both. If you can provide value, you will be more likely to achieve your content marketing goals.
Think about what kind of content would be most helpful or interesting to your target audience and start creating accordingly. If you’re not sure where to start, consider using social media listening tools to see what kinds of topics are being talked about the most.
Optimize your social media profiles
Make sure your social media profiles are optimized for content marketing. This means having a profile that is searchable and keyword rich. It also means making sure your profile includes links to your website or blog.
Content marketing on social media can be a great way to reach new audiences and promote your brand. However, it’s important to make sure you are doing it right. By optimizing your social media profiles, you can ensure that your content is reaching the right people.
Use effective hashtags
Hashtag use can be a great way to reach new audiences on social media. When used effectively, hashtags can help you connect with people who are interested in your content. However, it’s important to use hashtags sparingly. Overuse of hashtags can make your content appear spammy and turn off potential customers.
Create shareable content
If you want people to share your content, you need to create content that is worth sharing. This means creating content that is interesting, informative, and valuable. Content that is simply a sales pitch will not be as successful as content that provides value to the reader.
Promote your content regularly
Don’t just create content and then forget about it. Make sure you are promoting your content on a regular basis.
This means sharing it on social media, sending out email newsletters, and even creating physical marketing materials. By promoting your content regularly, you can ensure that more people will see it and be interested in what you have to say.
Analyze your results and adjust your strategy as needed
Finally, don’t forget to analyze your results. Content marketing is not a one-size-fits-all proposition. What works for one company may not work for another. Be sure to track your results and adjust your strategy as needed. Social media analytics can be a great way to track your progress and see what is working. By analyzing your results, you can make sure that your content marketing strategy is on track.
How often should I post new content on my social media accounts?
This is a difficult question to answer because it depends on your industry and audience. However, a good rule of thumb is to post new content at least once per week.
More frequent posting may be necessary if you are in a fast-paced industry or if you are trying to reach a large audience. Conversely, less frequent posting may be appropriate if you are in a slower-paced industry or if you are only trying to reach a small number of people.
But social media isn’t just about posting new content. It’s also about engaging with your audience. So, even if you only post new content once per week, be sure to engage with your followers on a daily basis. This means responding to comments, liking and sharing other people’s content, and generally being active on social media.
Do I Need to Post Content on Every Social Media Platform?
No, you don’t need to be on every social media platform. In fact, it’s often better to focus your efforts on a few platforms that are most relevant to your industry and audience. For example, if you are a BtoB company, LinkedIn may be a more effective platform than Snapchat. Conversely, if you are a BtoC company, Snapchat may be a better platform than LinkedIn.
However twitter, facebook, instagram, youtube, tiktok, and pinterest are some of the most popular social media platforms and it’s generally a good idea to have a presence on all of them.
Conclusion:
We all know how the impact of social media in our lives, Content marketing on social media is a very effective way to reach out new customers or even old ones.
There are some key things to do like using hashtags, creating shareable content, promoting your content and analyzing your results which will give you a successful Content marketing on social media strategy.
So, if you want to take your business to the next level, consider content marketing on social media.
Social Media Time Saving Tips for Real Estate Agents
Social media can put a business right into their client’s hand, allowing them to connect directly in a way that was previously impossible. However, working on creating and maintaining a social media presence can be time-consuming, and it’s important to spend time on the areas that are going to see the greatest real-life returns.
The good news is that it doesn’t have to be hard. By wisely investing your time and energy into the areas of the campaign that will give you the best results, you can make the most of your social media presence.
Here are some tried and tested techniques to cut down the time spent on social media, without reducing its impact.
- Get Specific.
There are so many different social media platforms, and an infinite number of ways to use them. You can’t do them all, and many of the strategies that are achievable won’t work for your business.
Many people think that diversifying is the best way to reach a wider audience, but in actual fact it tends to spread the effort too thin – instead of a few strategies done well, they end up with many strategies that they are trying to keep up in the air at the same time, which is much less likely to be successful.
First, consider your overall marketing plan, and create some business goals. Then you can research a few ways that social media can fit into that broader picture to support your personal direction and help achieve those goals.
- Choose your platform.
On the same token, targeting just a few social media platforms will be a much better use of your time than attempting to use them all. Each platform has different features and you will need a good knowledge of how they work to achieve the best rate of success.
The way each platform uses processes and algorithms to get content in front of clients, the different ways people use the platforms, and how different audiences that you can target will gravitate towards a certain platform can all be used to get your business in front of customers.
- Take the time to update.
We’re talking about saving time, but spending some time on revision will always end up being the wisest course of action in the long run. It’s easy to fall into a routine, or rely on what is working for other people instead of checking in on your current plan of action and making sure it still works.
If you don’t make sure that your actions are supporting your strategy (or that your strategy is still working for you) then you’re likely to spend a lot of time on things that don’t really matter.
- Get Experimental.
It’s easy to fall into a rut, but spending time trying to resurrect things that have stopped working for you isn’t the best use of your resources. If you have a strategy that’s paying off – great! But don’t forget to keep it fresh if the results start to drop off. Try some different approaches, and see if any pay off. When your current ideas dry up, you already have the next direction to head in.
That being said, don’t change too many things at once or you might not end up with a clear idea of each idea’s effectiveness. Try to implement one new idea at a time so you don’t waste time trying to analyse which of your new techniques actually brought in the clients.
- Strategic about Scheduling
With the busy schedule of a real estate agent, it can be tempting to fall into a routine of erratic posts when you finally get some free time.
Planning how you’ll spend your time is a great way to save it. A social media calendar helps you to get organised, and you don’t have to waste time figuring out where you’re up to each time you sit down to post. It will also allow you to think ahead about special occasions like Christmas, so you can tailor your posts to the season.
- Get Ahead
It’s a great idea to stay a few pre-prepared ideas ahead of schedule. Life gets busy, and instead of falling out of routine you can fall back on some more generic posts. It’s a good idea to plan your social media time in batches instead of getting on and off social media all day. Setting time aside for each part of your strategy can help you to make the most of your time.
Don’t forget that most social media platforms have complementary apps that will allow you to schedule posts in advance, allowing you to make the most of scheduled times. HootSuite, Buffer and Tweetdeck are all good options.
- Delegate
A great way to save time is to get some help. That being said, it’s important to choose the right people, and to delegate the right tasks. You should stay involved so that the social media interactions have your personal stamp on them and stay in line with your strategy, but you can choose what that looks like. Whether you want every post run by you or just to check in from time to time, delegating can help you free up time.
- Automate Where Possible
Why handle things yourself when you can have a program do it? Wherever possible, using automated processes can help you make sure things are happening without needing to constantly oversee it yourself. Some simple examples are using a program that automatically follows people back when they follow you on Twitter, or using an email scheduler to make sure your mail goes out on time.
- Engage with your Audience
However, there are some things you shouldn’t automate, like interacting with people who could become clients. As you grow your social media followers, real interactions are worth spending time on. That being said, you’ll need to choose your times wisely. Constantly checking notifications and messages will end up being a distraction and a drain on your time. This is another area where having a schedule can be helpful – make sure you check in a few times across the course of the day, and then try not to keep going back in between times.
Different interactions should be given differing levels of priority as well. A direct message asking for information should be considered much more time-sensitive than a generalised comment on a post.
- Time it Right
Your target audience will have a pattern for using social media, and if you post at the wrong time you’re more likely to miss them, meaning you will have to work harder in the long run. Tools like Google Analytics are great for showing you when your business is getting the most traffic, allowing you to better target the groups you want to reach. Research the demographic that you’re aiming for, and schedule your social media times to be ready when they are.
- Link your Platforms
Having a blog is a great way to drive traffic to your site, and it can help you stay engaged on multiple platforms by auto-updating your blog posts to your social media. That helps keep your social media content posts regular, increases interest in your website, and with a few strategic links can convert clicks into sales.
- Track your progress.
So many social analytics are available to businesses these days, and it is worth your time to learn how to use them and what the data means for you. It can be easy to be side-tracked by statistics that might be good, but don’t necessarily convert to sales.
Recently, a social media influencer on Instagram tried to sell 36 t-shirts to her 2 million followers – and failed It’s easy to focus on data like the number of followers, but if it doesn’t translate to genuine engagement and sales conversions, it’s not going to do your business much good.
Focus on data that really matters, such as the number of click-throughs you get on certain posts, or types of social media engagement that clients are actually using to communicate with you. The best way to save time is to constantly ask yourself – how does this support my strategy?
- Get your Reports
Google Analytics can be set up to send you a weekly report that will help you understand how your social media is creating traffic for your website. That saves you having to remember to manually get reports, and also keeps you in the loop with how you’re reaching your audience. When you set up social analytics, choose the report details you would like to see, and click the “e-mail” button at the top of the page.
- Keep Tabs on Success
If a post does particularly well, make sure that you make a note so you can start to see a pattern of what works for you, allowing you to target your content and develop your strategy as you go. You can access tools to help you understand what interaction your posts are getting – for example, Sharre is a JavaScript program that lets you know how many shares your post has received. If you can avoid wasting time on posts that aren’t getting much traction, it can help you to streamline your social media campaign.
- Reduce your Mail
It’s important to stay informed, but too much communication will overload you and could distract you from other tasks. Make sure your notifications are only about things you need to stay on top of – direct messages from clients are much more important than someone liking your status, for example.
- Consolidate
Instead of having to visit each site individually in an un-ending rotation, there are tools that can be used to gather all your social media into one location. That stops you being tempted to scroll through your feeds and helps with cohesion across your social media campaign. Whenever you can apply a task across multiple platforms, you’ll save yourself time.
- Get a Third Party Involved
You can’t escape creating your own content, but you don’t have to make all of it, all the time. Instead, you can share relevant content that other people have created (crediting them, of course!). It keeps your feed fresh and means you can really focus on the posts you do create. Content can be found by searching relevant hashtags or general research, but there are even services that can help you find things to share that will support your strategy and boost your posts.
- Get Plugged In
The Yoast SEO plug-in for your WordPress website can help you save loads of time by optimising it for social media sites like Twitter, Facebook and Pinterest. The plug-in integrates with each site, allowing you to have your social profiles all in one place. It prevents you from having to add code from each social media platform separately. It can also help with optimising your posts for maximum SEO efficiency. If you don’t use WordPress, there are plenty of other options that could work for you.
- Create a Cache
Whether you mostly create your own content, curate it from other sources, or a bit of both, it pays to get ahead. By using your calendar and looking around ahead of time, you can create a store of different posts to share. Of course, it’s important to supplement with material that is current and relevant, but having a cache of options to choose from allows you to keep your momentum going.
- Keep it Simple
It’s great to create engaging content, but when you set the bar at the same height for each post it will end up being a big drain on your time. Shorter posts can work just as well, especially at sparking customer engagement. The key is to find a balance between quality and quantity – some more complicated or longer posts, interspersed with some simple posts and curated content will help you to make the most of your time.
Make sure you keep it simple in your approach to which platforms you use as well – one at a time for starters is your best bet, not moving onto the next one until you’ve mastered the one before it. That allows you to get the best set-up that allows you to make the most of your time. If a strategy or platform isn’t getting you results, it’s time to scrap it.
Your time is your most precious resource, and you should guard it well. As a busy real estate agent, your job will take you in and out of the office, with some days providing little time for you to spend in front of a screen managing the intricacies of a social media campaign.
By keeping things simple, planning ahead, setting limited amounts of time aside and automating where possible, you can make sure you always have content ready to go without it being a huge drain on your schedule.
A good social media campaign can and will help your real estate business, but it’s important to go about it wisely and safeguard the most valuable asset you have – your time.
But if all of the above is still overwhelming use our done-for you Social Media Calendar
The Ultimate Social Media Post Guide For Real Estate Agents
100 Real Estate Social Media Post Ideas You Should Implement
Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post……..today!
But if this is your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.
While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.
Let’s get stuck right in.
100 Real Estate Social Media Post Ideas
Promoting You
- What do you do – sell real estate, property manager, leasing consultant.
This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts). - Offer a free report or guide
Produce a suburb price report and offer it free in exchange for an email address. - Introduce a new product or resource
Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits. - Build your newsletter subscriptions.
Grow your email database at every opportunity you can. - Promote your team
Spotlight a team member and promote them. Let the world know about their special skill and or unique personality. - The one day sale for your social media platform followers
Let your Facebook followers know you are giving 50% off your marketing packages today. - Highlight your business strengths
Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”. - Celebrate a milestone
Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night? - Promote you team winning an award
Get a team shot and highlight your staff. - Rejig and re-use old content
With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh. - Let your customers do the talking
Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these. - Have a giveaway
Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books? - Promote an event
Got an auction coming up, let the world know about it. What about an investment seminar? - Get an insight into your most popular posts
Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!
Promote Others
- Who’s your favourite fan
Give them a shout out. Promote their business. - Interview a local business
Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours. - Interview an industry expert
Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers. - Do you support a charity?
Let the world know. Give them a plug. Redirect readers to the charity’s donation tab. - Express your gratitude
Talk about how blessed you feel by being part of your community. - Spotlight an industry influencer
Grab a media heavyweight like Mark Bouris and ask him for an interview. - Say thanks
It’s a word not used often enough. Tell people you are thankful for their support. - Mention a competitor (if you are game)
This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.
Inspirational
- Post an inspirational post
These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired. - Tell your story
Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others. - Talk about another inspiring person
It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins. - Post a motivational quote
Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote. - Beating the odds
Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring. - Your daily routine
Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week. - Have you mastered the ‘work-life’ balance thing
Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout. - Who’s a joy to be around?
Share their story. We need more joy in our world
Timely Posts
- National holidays
Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition. - Industry news
Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected. - Weather influences
What if your area or neighbouring area is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help. - Sporting event
Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final. - Special events
International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.
Hashtag Crazy
- Real Estate Hashtags
- #realty
- #brokerage
- #realestate
- #listing
- #greatvalue
- #Realtors
- #NAR
- #luxuryrealestate
- #mansion
- #HUDhome
- #foreclosure
- #househunting
- #makememove
- #luxuryliving
- #homegoals
- #housegoals
- #investmentproperty
- #emptynest
- #broker
- #realestateagent
- #locationlocationlocation
- #FSBO
- #ICNY
- Listing hashtags
- #openhouse
- #offmarketlisting
- #pocketlisting
- #newlisting
- #homeforsale
- #renovated
- #marblecounters
- #eatinkitchen
- #motherinlawsuite
- #petfriendly
- #dogsokay
- #catsokay
- #condo
- #coop
- #twofamily
- #midcenturymodern
- #colonial
- #Victorian
- #bungalow
- #shotgunshack
- #starterhome
- #cashcow
- #caprate
- #dreamhome
- #fixandflip
- #turnkeyinvestment
- #curbappeal
- #justsold
- #selling
- #townhouse
- #brownstone
- #frontporch
- #parking
- #pool
- #whattheheck
- #openhouse
- #offmarketlisting
- #pocketlisting
- #newlisting
- #homeforsale
- #renovated
- #marblecounters
- #eatinkitchen
- #motherinlawsuite
- #petfriendly
- #dogsokay
- #catsokay
- #condo
- #coop
- #twofamily
- #midcenturymodern
- #colonial
- #Victorian
- #bungalow
- #shotgunshack
- #starterhome
- #cashcow
- #caprate
- #dreamhome
- #fixandflip
- #turnkeyinvestment
- #curbappeal
- #justsold
- #selling
- #townhouse
- #brownstone
- #frontporch
- #parking
- #pool
- Branding hashtags
- #yourbrokerage
- #realestateexperts
- #referrals
- #yourpersonalbrand
- #reducedfee
- #discountbroker
- #your farm area + expert
- #your farm area + brokerage
- #your farm area + personal branding
- #yourfarmleader
- #yourbrokerage
- #realestateexperts
- #referrals
- #yourpersonalbrand
- #reducedfee
- #discountbroker
- #your farm area + expert
- #your farm area + brokerage
- #your farm area + personal branding
Your Personal Favourites
Let people into your private world and share a few favourite things.
- What’s your favourite book?
It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre. - Favourite podcast
What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers. - Favourite Youtube channel
Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day? - Favourite resource
What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours. - Favourite indulgence
Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy? - Favourite influencer
I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know. - Favourite online university
Udemy gets my vote. 30,000 course on just about everything you want to know about and do.
You The Expert
- Write an article
Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article. Check out this Amazon bestselling writer. or Book a Call - FAQ Friday’s
In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample. - What’s working now?
I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations. - Spotlight an Award winner
Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world. - Short How-to-videos
Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes. - Infographics are cool
Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular. - One-on-one coaching live
Do you coach people in real estate . Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business. - Money making tips
Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy. - Solve a problem
What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts. - Quick Hacks
Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.
Ask A Question
- Create a poll
Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no? - What’s your favourite
Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show. - Fill in the blank
The best coffee shop in Richmond is __________ - Get some feedback
How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated the signs on our shop – what do you think?
Let’s Get Personal
- A Fun Fact
Bet you didn’t know this about us/our company/our property manager - You on holidays
Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person? - What are you reading now
Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world. - Relaxation time
How do you relax? An afternoon by the pool? Coffee with friends? A massage? - What’s on your bucket list
Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.
Stand Out Pictures
- Before and after photos
Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping. The before dilapidated fence to the now white picket stand out fence. - Behind the scenes
Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”. - Before and after selfie
Are you on a diet? Show your before and after pics. What about weekend and work day pics. - Show a demo
Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn shows your point of difference - Sneak peek
What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.
Conclusion
Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.
The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.
Get started today, be consistent and start growing your brand.
Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab this social media calendar today where all the work has been done for you.