LinkedIn Ghostwriting Explained

What Is LinkedIn Ghostwriting?

Ghostwriting is often seen as a mysterious (and even complex) industry.

But, in reality, LinkedIn ghostwriting is simple.

Ghostwriters get paid to write for other people who have valuable knowledge to share:

• Creators
• Investors
• Entrepreneurs
• Business owners

More specifically, ghostwriting is where you write educational, thought-leadership style content.

This isn’t to “sell” customers on a product or service (after all, this is what copywriters are for).

A LinkedIn ghostwriter helps their client educate customers.

Which is not only more important than “copywriting” but the most universal service you could possibly provide.

Every single business would make more money if their customers were more educated on 2 things:

• The problem their business solves
• And the unique way they recommend solving it

But I like thinking about ghostwriting a layer deeper:

LinkedIn Ghostwriting is really a dividend you can earn on your knowledge.

All you’re doing is renting your existing skill to someone else—a person who doesn’t have the time to:

1. Write for themselves
2. Or learn HOW to write for themselves

And, as the ghostwriter, it’s your job to use your skill as a writer to scale their message online.

Now, how is LinkedIn ghostwriting different from freelance writing or copywriting?

Ah, glad you asked.

Here’s a brutal truth:

Freelance writers are seen as commodities.

• They charge by word or hour
• They write “anything” for “anyone”
• They are easily replaceable contractors

But LinkedIn Ghostwriters are one-person business owners who:

• Specialize in 1 service for 1 industry
• Strategize and plan with their clients
• Charge high-ticket prices for the outcomes they create

So, if you’re still calling yourself a “freelance writer” then stop.

Instead, start positioning yourself as a Premium Ghostwriter who is a one-person business owner:

And copywriters?

Well, they work on behalf of a company or brand.

They write assets like:

• Sales Letters
• Website copy
• Ecommerce product descriptions

And here’s another brutal truth:

When you call yourself a copywriter, that’s sort of like calling yourself a salesman; some people think that’s sleazy.

And you don’t want to call yourself that, do you?

Ghostwriters, on the other hand, write on behalf of an individual or person & help educate their customers or audience. And because they work closely with their clients, they build lifelong relationships with powerful industry leaders, creating job security for life.

There’s so much upside to using a LinkedIn Ghostwriting service.